An Entertaining & Informative Vintage Automobile Internet Magazine

Hupmobile, Raymond Loewy and Russell Snowberger Team Up for 1932

A Vogue “Jumbo” Tire promotion in Los Angeles – USC Libraries photo. Facing trying times for 1932, Hupmobile management pulled out all the stops and hired Raymond Loewy to design a new and distinctive look to try to lure buyers into the salesroom. Loewy created a look for the new eight-cylinder Hupp, which when compared…

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Bibendum – The Larger Than Life Michelin Man

  A 1914  postcard offering this image as a 21 x 29-inch poster for ten cents By Matthew Hocker: Bibendum is Michelin’s metaphorical superhero and, like any comic book character, he comes with a fascinating origin story. In 1889, French brothers Andre and Edouard Michelin set out to work on what would become the first…

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French Automotive Poster Art

Today we have a series of early posters printed by the color lithography process that was perfected in the 1870s, thereby allowing printers to produce them in larger quantities. In our first post on French poster art, you can learn how artist and printer Jules Cheret further developed the three stone lithographic process to allow the more vivid use of…

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The Presentation of Automotive Subjects as Fine Art at afasJournal.com

The afasJournal.com site has joined with The Old Motor to show some of their extraordinary work in the field of the automotive fine art. Above and below is a just a small sample of what you’ll find when you visit afasJournal.com. Artist and publisher Jay Koka had the following to say of this effort at it’s start:…

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The Automotive Fine Arts Society

From the earliest days of motoring, advertising was the primary venue for auto-related art. Accomplished painters like Peter Helck produced some very high quality work from the 1920’s through the 1940’s but for the most part the fine art community considered such stuff mere illustration. However, in recent years, the genre has come into it’s…

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French Automotive Poster Art

The evolution of poster art has always been closely linked to advances in printmaking, notably lithography. The lithographic process was first invented by Alois Senefelder in Germany around 1780. It was not until Jules Cheret of France learned the three stone lithographic process in the 1860s and developed it further, which allowed lithographers to produce a wide spectrum of colors…

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Post WWII Era Transportation Designs

The three press photos shown here, are dated July 26, 1944 and show what designers in the Detroit area were working on at the time and what they had envisioned for post war transportation. The tandem rig (above) is pulled by a futuristic looking tractor, with a mini pod compartment on the top for the driver. The…

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