Category Archives: Gasoline stations

The Reed Brothers – Selling Dodge’s for Ninety-Four Years, Part I

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  • The Rockville Garage at Veirs Mill Road and Rockville Pike in 1915

This is the first part of a series covering Reed Brothers Dodge, which was located in Rockville, Maryland. It became a franchised agency in 1915, shortly after the Dodge Brothers started producing their own car, late in 1914 after years of producing components and parts for Henry Ford for use in his Model “T” Ford. The dealership continued on to sell the Dodge for ninety-four years until 2009 when Chrysler filed for Chapter 11 bankruptcy protection and eliminated twenty-five percent of their franchised dealers.

The top photo shows the Rockville Garage where Lewis Reed got his start by becoming a partner with Robert L. and Griffith Warfield in 1915. Previously Lee Ricketts and Sons who ran the local Overland Agency, used the building until selling it to the Warfield brothers in July 1915. The Rockville Garage continued to operate under this name until Lewis Reed bought out his partners in 1918, and his brother Edgar Reed joined him at the time. The Oldsmobile and Hudson were also sold out of the Garage for a period of time.

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Two photos above show the building in 1917 after a two-story addition. Texaco gasoline was sold at the time, and a company tanker can be seen in the yard delivering a load. Dodge Brothers signs can now be seen on the original building and the second floor of the new addition, which was used for storing parts. The center photo shows the crew working there at the time posing with a touring car. The right-hand photo shows the new addition and the signage for Firestone Tires that replaced the Fisk brand that was sold there earlier.

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  • The Rockville Garage displaying their 1918 models at the Rockville Fair

The photo below shows the Reed Brothers dealership when a new storefront, signage and a gasoline pump island were added in 1922. It appears that, at the time, the original part of the garage was converted into a new car showroom and the service operation was moved out into the rear portion of the building.

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  • A new storefront and a gasoline pump island added in 1922

The left hand photo below shows Chief Charles Cooley and the members of the first motorcycle unit of the Montgomery County, Maryland Police Force, posing out in front of the showroom on July 4, 1922 with the outfits Harley-Davidson machines. The right hand photo below, taken in the later-twenties shows that a canvas awning has been added to the front of the showroom, and three of the are crew are seen posing with Dodge Commercial Cars.

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More progress and changes can be seen in the photo below taken in the late-twenties. A second story was added to the showroom with a glazed front looking out onto the Rockville Pike on the right. A modern drive-through canopy was also added along with new gasoline pumps and Dodge Car and Truck signage.

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  • New showroom, canopy and gasoline pumps added in the late-twenties

A close-up view can be seen below of the new gasoline pump-island with four pumping units along with the motor oil dispensers used at that time. The old pump island can be seen to the left along with a new Gulf Gasoline sign.

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In looking through all of the Reed Brothers photos and reading the details about the dealership’s growth, it puts into perspective how they and many others prospered in the business at the time. After the automobile had become accepted into the daily lives of many by the early teens’, the Motor Trade was a good means of a livelihood until the dark days of the Great Depression set in. We will come back to this story at the beginning of the nineteen-thirties soon.

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Posted in Auto photos 1885 - 1920, Auto photos 1921 - 1942, Garages and Dealerships, Gasoline stations | Tagged , , , , , , , , , , , , , , , , |

Day and Night Service, Los Angeles Style

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The Pellissier Square Garage located at 828 South Western Avenue in Los Angeles was more that just a common gas station and repair shop. It offered the kind of service that is rare, if not unheard of today, but was not uncommon in big cities in 1931. A customer could also keep their car in the large parking garage behind the station.

Employees of the garage provided a wide array of services for which a driver would receive a monthly bill. Basic maintenance was performed. Oil was changed and, in a day when chassis lubrication was required every thousand miles or so, it was also attended to. If you had a problem on the road, you could be hauled back in by the Lincoln tow-car seen on the right below.

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Mechanical brakes needed frequent adjustment that was attended to on the Johns-Manville Brake-O-Meter seen in the left hand bay in the center photo above. A car’s cosmetic needs were not neglected, either. Washing, polishing and waxing were also available as was cleaning and vacuuming the interior.

Lastly, the tank could be filled right on the premises so the car would be ready to go at any time of the day or night the customer might need it. You can find many more photos of old time service stations here on The Old Motor. Photos by the Dick Whittington Studio courtesy of USC Libraries.

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Posted in Auto photos 1921 - 1942, Gasoline stations | Tagged , , , , , , |

More On the Gilmore Streamliner

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Thanks to Jeremy Gilmore, we have additional photos and information about the streamlined White gasoline tanker that we featured in a recent post. Seen on the left above with a styling model of the radical truck and designer W. E. Miller is company Vice President Clarence Beesemyer. Jeremy tells us that W.G. Julier, the transportation manager for Gilmore, also had input in its design and all other trucks in the fleet at the time.

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Besides promoting speed events, Gilmore also co-sponsored fuel economy runs with the American Automobile Association between 1936 and 1941 for which they were the official gasoline supplier. The above photo shows the spotless streamliner at the scene of the 1937 Gilmore-Yosemite Run trophy presentation. A rendering of the finished design and a close up of the nicely detailed model can be seen below on the left and right.

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In a comment on our first post, Shawn McGill wondered about the rotund Albert Bach, driver of the big White and longtime employee of the Gilmore Oil Company. The short biography of A.F. Bach in the center photo above provides some insight into the man, his career and how things were done in those days. It originally appeared in the Gilmore Lions magazine, their in-house publication.

The photo below shows Bach on the job at the 1936 Indianapolis 500 literally flying the flag for Gilmore, a responsibility that he seems to be enjoying thoroughly . You can find out more about the colorful history of the Gilmore Oil Company on The Old Motor.

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Posted in Gasoline stations, Trucks, Buses and Equipment | Tagged , , , , , , , |