Category Archives: Garages and Dealerships
This morning we have a very clear and interesting image taken during August of 1937 for you to peruse. Koolmotor Gasoline at the time was a Cities Service brand and this station in Cleveland, Ohio, shows the look and signage that the company used in the thirties. In addition to the facility and its fuel that Makes Driving a Real Sport, we see a Ward’s Soft Bun Bread sign on the building behind it preaching to viewers to Eat 3 slices 3 times a day. Bringing up the rear in this scene is the City Mission building with two verses from the New Testament Bible Text Mission.
It appears that the fuel originated in England as a successful brand of a gasoline-ethanol mix that was first called Kool Motor. It was owned by Cities Service (Citgo). The fuel sold there contained 16 percent alcohol that allowed an engine to run cooler, hence the name Kool Motor. In reality, it was not much different than the mix used today. A bit of research lead us to the timeline of alcohol in fuel that apparently started in Europe in the 1890′s with alcohol-fueled engines that were used in farm machinery. Many more interesting gasoline station images can be found here on The Old Motor. Photo by John Vachon courtesy of Shorpy.
*Updated* Reader Marshall Schuon believes that this garage-new car agency was on the Jericho Turnpike and used to be at the corner of the Turnpike and Rt. 110 in Huntington, Long Island. Walt Gosden has confirmed the location and added that it was on the south west corner of the intersection.
This photo from the Henry Austin Clark Collection shows us a Franklin and DeSoto agency combined with a service station that was situated somewhere on Long Island. We hope a reader will be able to pinpoint the location of this New York state facility and the year the photo was taken. DeSoto was founded by Walter P. Chrysler on August 4, 1928, and introduced for the 1929 model year. The Franklin continued on until 1934.
In addition to handling automobiles, the station sold That Good Gulf Gasoline from nine pumps, Fisk tires, supplies and while there you could Have your Car Greased the Modern Way – High Pressure Lubrication Including the Springs for $1.25. Photo courtesy of The Henry Ford Museum. You can also view 100′s more service station and Garage Gasoline Station photos here on The Old Motor.
The more things change, the more they stay the same, as you will see in this Sunday’s feature video. There really are no drastic changes in the service business between the time this film was produced and today, but two do come to mind after watching it; in years past, more repair work of assemblies and individual parts was performed instead of just replacing them and electrical systems have become much more modern in recent times. We hope you enjoy the video as, in addition to it’s message, you can view a number of interesting cars and service scenes.