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A.W. Carter “Gives New Life to Your Motor”

In a spotless service bay at A.W. Carter’s Hudson dealership, we find a technician demonstrating the workings of a state-of-the-art King Motor and Ignition Tester to a car owner on April 6, 1936 in a posed publicity shot. We found an ad in the December, 1935 issue of the Automobile Trade Journal (below) that describes all of the test functions that the machine can perform. The results promised by such attentions on the big billboard in our photo were good reasons to “Bring Your Car to Carter’s.” You’ll find many more Hudson related posts on The Old Motor. This image by Stuart Thomson is courtesy of the City of Vancouver.

4 responses to “A.W. Carter “Gives New Life to Your Motor”

  1. I rescued this old roller from a mechanic closing his shop. I posted a photo on a Plomb tool collectors site but no one could identify it. I felt I needed to preserve it. So today I got around to sanding it down. It was originally covered in old grease. While sanding the letters underneath the hand painted red started to appear. King System. The Electric Heat and Control Company, Cleveland, Ohio.

  2. I have one that I have just recently restored to running condition. It works great on my Model a and is just fun to play around with.

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