In addition to brewing Budweiser beer and selling other beverages, Anheuser-Busch also had other business interests in the past. The company appears to have started out building it’s own rolling stock and delivery equipment in the late 1800′s. In addition to building these promotional cars in later years, they also produced both refrigerated and standard truck bodies, a camping car, a depot hack, and bodies for horse transport and buses, some of which can be viewed here.
The “Bevo Boat” was manufactured by Anheuser-Busch to promote it’s non-alcoholic beverage of the same name. According to the company history, during World War I they loaned the car to the United States government so that officials could tour the country to promote recruitment for the Army and the Navy. This is what most likely brought the vehicle to Mississippi in 1918 where it is seen in front of the State Capitol (above) . The three sectional-enlargements below show the fine details of it’s construction.
- Photo courtesy of the Mississippi Department Of Archives and History.
The second image (above), showing the Anheuser-Busch “Ginger Ale Car”, was taken in Washington, D.C. in 1924. The Shorpy Historical Photo Archive who supplied this photo had the following to say about the scene: “Helen G. Sweeney, Adolph Busch, Joseph Gallegher, Henry Glyn. Helen, who as Miss Washington represented the District of Columbia in the 1924 Miss America pageant, was also Miss Treasury Department that year.”
Shorpy readers have identified the chassis of this car as possibly having been built by the Dorris Motor Car Company, who like Anheuser-Busch, was also headquartered in St. Louis, Missouri.
- Photo courtesy of Shorpy.