For a little quiet entertainment this Sunday, we have an excellent production covering the story of Body by Fisher. In it you’ll learn how the company was started with financing provided by their wagon builder Uncle Albert, Fred and Charles Fisher established the Fisher Body Company on July 22, 1908. By 1913, the company had the capacity to produce 100,000 cars per year. Customers included Ford, Krit, Chalmers, Cadillac, and Studebaker. In 1919, a deal put together by GM president William C. Durant, gave General Motors a controlling interest in the company which in turn absorbed Fleetwood Metal Body in 1925.
The resultant company became an in-house coachbuilding subsidiary in 1926 and thereafter produced bodies exclusively for GM. The fabled name disappeared from the corporate landscape in 1984. We hope you’ll enjoy today’s promotional video that provides a brief history of the company, it’s innovations and a look inside one of their “modern” manufacturing facilities in 1950, as we did. We’ve also enjoy glimpses at other assembly lines in years past and have posted videos of a couple here and here on The Old Motor.