At first glance, this might look like the front line at a Renault dealership but the caption that accompanied this press photo explains that it is really a parking lot in Washington, D.C. in 1959. In order to maximize profits, the owner, a Mr. L.B. Doggett, Jr., hit upon the idea that if he could squeeze two small cars into a space usually occupied by a large one and charge the owner slightly more than half price, not only would he make more money per square foot but the car’s owner would be happy with the discount.
There was no mention about how this arrangement went over with drivers of bigger American cars, but the fellow in the Ford convertible on the right seems none too pleased. Photo courtesy of the Benjamin Ames Collection.