Today we have a series of early posters printed by the color lithography process that was perfected in the 1870s, thereby allowing printers to produce them in larger quantities. In our first post on French poster art, you can learn how artist and printer Jules Cheret further developed the three stone lithographic process to allow the more vivid use of color. This new type of poster soon became popular for advertising the automobile and the motorcycle when both came upon the scene shortly afterwards.
Today we are sharing with you some of a fresh selection of colorful poster art that Isabelle Bracquemond has come across recently. In the meantime, you can take a look back at our second posting of French poster art and learn more about Ernest Montaut who was perhaps the most famous of all early transportation artists. You can also look back at the work by other automotive artists including Peter Helck here on The Old Motor.