The Reed Brothers – Selling Dodge’s for Ninety-Four Years, Part II

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  • The forth update to the showroom and gas station, during the mid-thirties

In Part I of the Reed Brothers Dodge story, we covered the changes the Rockville, Maryland dealer had gone through from its start in 1915 to 1930. To bring things up-to-date with the manufacturer, the Dodge Brothers name was changed in 1930 to Dodge, and the company started offering both six and eight cylinder cars for the first time.

Even though times were tough during the Great Depression, the Reeds were doing well enough to finance yet another face lift and renovation; the front of the gas station and the canopy was remodeled as shown above during the mid-thirties. You can take look at the earlier photos in Part I here for a comparison.

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  • A new Parts and Service Department facility was built in the mid-thirties

After years of hard work that also helped to establish an excellent reputation, once again the Reed’s needed to expand. At about the same time as the gas station was remodeled, the car dealer split up the sales and parts and service operations by constructing a new building; it was located nearby at the intersection of Dodge Road and the Rockville Pike.

At this point, eight new cars and trucks were being sold each month, along with a number of used car sales. Many purchases at the time, as had been the custom for years in the automobile business, were still initiated at a prospect’s home or job site; as many of the customers were farmers, the Reed’s had an active team of salesman in place who called on prospects right on their property.

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  • 1953 demolition of the gasoline station and showroom

After the war when new car production started back up, and the firm once again had new cars and trucks to sell, it continued to grow. By 1953 both more modern facilites and more room were needed once again. The photo above shows the demolition of the old service station and car salesroom to make room for a new free standing Gulf Service Station and a new showroom.

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  • Lewis Reed and James Gartner, Salesman, 1961

The photo above, and the left and center photos below show the new buildings that were constructed during 1953. The parts and service department seen below right, was also enlarged in the post-war years. Lewis Reed still going strong in 1961 can be seen above in front of the new car showroom. At this point, we are going to end the story here on The Old Motor as it continues on into the modern era beyond the time frame that we cover here.

You can pick up the rest of the story with Reed Brothers Dodge celebrating its 50th Anniversary in 1965 and continuing on to its end of selling Dodges in 2009, ninety-four years after it first started in 1915, at Reed Brothers Dodge History.

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This entry was posted in Auto photos 1921 - 1942, Auto photos 1946 - 1965, Garages and Dealerships, Gasoline stations and tagged , , , , , , . Bookmark the permalink.

4 Responses to The Reed Brothers – Selling Dodge’s for Ninety-Four Years, Part II

  1. Ivan Pozega says:

    David, during the 1960s many dealerships across America sponsored many racing teams, mostly those racing the new model of a particular year. Many dealerships also raced machinery out of their own shops. Have you found any evidence the Reed Bros. did a similar thing?

  2. joe totton says:

    It’s so sad to see the demise of these dealers. There was a Chrysler dealer locally that had been in one family for generations that closed about the same time for the same reason.

  3. John says:

    Dodge is all but finished. Take a look at their offerings for 2014 and you see a make of car going down the same road as Plymouth, Olds, Pontiac etc.
    Lincoln will follow , due to lack of interest and competition from Lexus etc.

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