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* Updated * Two L29 Cords at a Vogue Tire Shop in Los Angeles

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* Update * Randy Ema has identified the coachwork on this Cord as being Weymann and also informed us that the car has survived.

The Vogue Tire Company is celebrating one-hundred years of building custom and luxury tires in 2014. Harry Hower, a Chicago area chauffeur, went into the tire business in 1914 and a few years later proposed his new idea idea for the whitewall tire to the Woodbury family. They partnered, and the tire company was born.

In the mid-twenties, Loyd Dodson became the Western distributor for the company along with Falls Cord Tires and began selling their distinctive whitewall tires in Los Angeles for Harry Hower and Margaret Woodbury at the MacDonald-Dodson Tire Co. seen here in these photos.

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Mr. Dodson wrote in his memoirs: We struggled through the Depression years by marketing Vogue Tires in Los Angeles to the motion picture stars, etc., who still had relatively good incomes and could buy large cars, practically all large-car sales were based upon six tires. 

The image at the top, dated as being taken in 1929 shows a front-wheel drive L29 Cord wearing custom coachwork and modeling deluxe double-whitewall Falls Cord Tires. The sleek coupe body may be a metal-covered Weymann body, but we would like to hear you opinion as to which company constructed it. Take a close look at the enlargements above and view the unique tire sidewalls, the Woodlites and the single steerable Trippe lamp and its linkage attached to the pitman arm.

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The photo above shows one of the two MacDonald-Dodson Tire Co. stores in the area at 1317 S. Hope St. in Los Angeles. Reader Gaylord Wilshire has reported here in the past that: “The building still stands, although, unfortunately, with an altered facade.”

Reader Steve MacDonald in an earlier post told of his relatives involvement in the tire company: My grandparents were the “MacDonald” partner. (John and Lois MacDonald). The “Dodson” partner was my uncle and aunt (Loyd and Bernice Dodson). Lois and Bernice were sisters.

Later the partners opened another outlet in Los Angeles, and in 1942 Loyd Dodson bought Vogue Tire Company for $50,000 and remained its chairman until his death in 1996.

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Paul Whiteman the famous American Bandleader (1890-1967), owned this L29 Cord Cabriolet that is also shown here in front of the MacDonald-Dodson Tire Co. wearing a 1930 license plate. You can take a look back at an earlier photo of Whiteman and his Cord on The Old Motor also in front of the Vogue Tire Store and the full details behind the L29 here.

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12 responses to “* Updated * Two L29 Cords at a Vogue Tire Shop in Los Angeles

  1. Yes It is Weymann but the material is fabric on the outside of the body then painted. The car still exists and is in the middle east. Randy

    • Randy, Thanks for the ID of this the car. The somewhat glossy finish on the body in the photo, unlike the look of most painted fabric covered Weymann bodies, lead to the thought that it might have been one of the metal covered versions.

  2. That’s odd! The photo I sent of Paul Whiteman’s Cord was this same location and car but Paul himself was in the picture. Was this a Cord promotional photo shoot?

  3. The Weymann bodied car in the early 1950s was owned by Herbert Lozier of Brooklyn , N.Y. He was an author of a number of books in the 1950s, including one on Mercedes Benz, as well as books on scratch building model cars . He was the Editor of a fairly good, but short lived (only 3 issues) magazine called Motor Cars Illustrated in 1964. He later resided in Plainview, and Huntington, New York here on Long Island. I purchased his large collection of period photographs from him, and after his demise I bought a scratch built 1925 Packard model he had built in the early fifties.
    The Weymann factory building was in Indianapolis just north of the Stutz factory and both buildings survive in good condition. See my story on fabric bodied cars in the US in Hemmings Classic Car. There is also another photo of the Cord in there when Lozier owned it before it was restored.

  4. Paul Whiteman must have been a car guy, perhaps because his orchestra used cars to travel between one-night stands. I met him once, in about 1967, in an Amoco station in Lambertville, New Jersey, close to his home. He pulled in driving a huge Pontiac station wagon and was quite friendly.

  5. Paul Whiteman was indeed a car guy from way back. He was a pal of Tom McCahill, Mechanix Illustrated’s ace road tester.

    Whiteman appeared from time to time in McCahill’s tests. In the early fifties he tested one of Whiteman’s Porsche 356s. He also tested an English made camper van that Whiteman bought for attending sports car races.

    They liked to hang out together and Whiteman accompanied McCahill on many road test expiditions. McCahill also said he liked to go for drives in his Imperial or Porsche.

    As Whiteman was one of the most successful bandleaders of his day, he always had plenty of money to buy whatever kind of car, or tires, he wanted.

  6. Vogue tires were still very popular in the Chicago market well into the 1970’s. Many Dealers of luxury cars (or pretenders) would upsell customers to Vogue tires before delivery, for a substantial price. Then they could make some good bucks selling the takeoffs!

  7. Someone should send in some detailed material on Tom McCahill. He was everywhere in the auto world of the post war and did regular road tests, with his Labrador Retriever! I have not heard even an oblique reference to him in a long time before I read this post!

  8. I have what I believe is a complete set of Mechanix Illustrated magazines from the thirties. These copies include all the road tests that McCahill did.

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