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An Associated Gas Station Grand Opening – Portland, Oregon 1938

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  • An Associated Oil Company Gasoline Station opening, Portland, Oregon 

The spotlights are blazing above at an Associated Oil Company Gasoline Station opening at Southwest Broadway and West Burnside in Portland, Oregon in 1938. According to Vintage Portland, this gas station replaced the Hotel Scott building. The local business that ran this particular operation was the Cummings Tire Company. This image is the 2nd colorized photo that we have featured here by Patty Allison, and you can see her earlier photo of an Oldsmobile Dealership here. 

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The Associated Oil Company was formed in 1901 when over thirty oil producers in the Kern River Oil Field in California were joined together by W.S. Portor; the pipe salesman hoped to build a pipeline to carry the oil north to San Francisco, but it is unclear if he succeeded.

In 1932, Associated introduced the Flying A brand which at the time represented its premium gasoline. The famous logo can be seen on the building next to the gas pump island. You can see the un-colorized version of the photo here at Vintage Portland, and below is a view of the front of the station during the opening. The facility has not survived and has been replaced by modern buildings. The photos are courtesy of Mike Slama.

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5 responses to “An Associated Gas Station Grand Opening – Portland, Oregon 1938

  1. Patty Allison did an excellent job colorizing this photo. For various reasons, these pictures generally look flat and subdued. Many try to compensate with over-saturation but this looks right to me.

  2. I had thought initially that the top photo belonged to a scene from a recent Hollywood made movie. Until I read the caption. I myself prefer the original black and white photo below as it is more authentic looking. Colorizing old photos may work well for car dealerships, particularly as many were in fact printed in color, but not for old city photos. Black and white is best. That’s my opinion.

  3. The colorization looks very authentic to me – so much so I would have thought it was an original Kodachrome if you hadn’t told me different. That was a huge facility for only four pumps. I guess you could tell back end money still paid the bulldog then.

  4. I am building a model of an Associated Oil Company Garage circa 1939. I have collected images and carved service station attendants . It will go with my 1/43 auto collection of that vintage. It is set during WWII with a tire scrap iron collection. I did a number of small kids with signs collecting old tires. Such drives were common during the war. I is a Garage so it would have done good business, even during gas rationing. I will have all of the necessary flying A gas signs and Associated signs. on the mode of that vintage. It has taken some time to build I have a Flying A station of 1960 vintage and a small Associated gas station common from the 1930’s. The latest is a challenge to build as it represents garages of that era.

  5. This was my Uncle Harold business who died when he was in his 60’s I was thrilled to see this since he would come to the east coast once a year thanks

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