The spotlights are blazing above at an Associated Oil Company Gasoline Station opening at Southwest Broadway and West Burnside in Portland, Oregon in 1938. According to Vintage Portland, this gas station replaced the Hotel Scott building. The local business that ran this particular operation was the Cummings Tire Company. This image is the 2nd colorized photo that we have featured here by Patty Allison, and you can see her earlier photo of an Oldsmobile Dealership here.
The Associated Oil Company was formed in 1901 when over thirty oil producers in the Kern River Oil Field in California were joined together by W.S. Portor; the pipe salesman hoped to build a pipeline to carry the oil north to San Francisco, but it is unclear if he succeeded.
In 1932, Associated introduced the Flying A brand which at the time represented its premium gasoline. The famous logo can be seen on the building next to the gas pump island. You can see the un-colorized version of the photo here at Vintage Portland, and below is a view of the front of the station during the opening. The facility has not survived and has been replaced by modern buildings. The photos are courtesy of Mike Slama.