Today’s image takes us to a ranch or farm situated outside of Payson, Utah, and a view of officials and workers posing in and around a circa 1913 Case Model “O” 40 h.p. touring car with a torpedo-style of a cowl. Many of the laborers appear to be transfixed like a deer in caught in headlights by the camera because at the time it was likely that this was the first one they had seen and the first photograph taken of them.
The Case, on the other hand, was looking a bit worse for wear after a year or two on the road; the paint is looking worn and tired, the right-hand front fender has been damaged, and the bottom of the radiator core is clogged with dirt. Tires at the time had a life expectancy of only about three to five thousand miles, and the one on the left-front is suffering from a cut or crack in the rubber that is loosening its bond from its fabric carcass.
The photo by George Edward Anderson is dated August 28, 1915, and is courtesy of the Brigham Young University Library.
Editors note: Since the Case was such a limited production car, an article posted over two years ago here on The Old Motor had been combined with today’s post to include more information about the Automaker and the Case “40.”
Barney Oldfield takes Joe Tinker to Case Automobile School
Nov 3, 2014
Barney Oldfield has been no stranger to these pages over the years, as even after his career of driving racing cars in competition was over he became the perfect automotive pitchman. Here we see him promoting the Case Motor Car along with Chicago Cub’s Shortstop Joe Tinker, a Baseball Hall of Famer that was a part of the club’s outstanding double play combination during the 1902 to 1912 period.
Case, was also promoting itself at the time with an advertising slogan “The Car With The Famous Engine” that attributed its Greatness to a long history of 70-years of being built an agricultural machinery manufacturer. The Case was built between the years of 1911 to 1927 in Racine, Wisconsin, and originated from the Pierce-Racine car. It was advertised in many of the agricultural magazines of the day to take advantage of its long history of building well-made and durable machinery that farmers came to count on and trust for farming.
Case also promoted it products on the race track starting in 1911 with its team under the management of J. Alex Sloan a racing promoter. While the cars were never a big success on the racetrack, they did do well in hill climbs, a popular test of the automobile at the time until the death of their star driver Louis Strang late in 1911. Full details of the Case Model “O” in the March 1913, “Auto Trade Journal,” which is generally referred to as the Case “40” can be found below. The postcard image at the top of the post is courtesy of Alden Jewell.