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1925 Marmon Model 74 Touring car

Show Girls and a Pair of Marmons Promote India Tires

Two different Marmon Model 74 Touring cars and a bevy of beautiful show girls hard at work were used to produce this set of promotional photos for India Tires. The top two photos were taken at the Sea Breeze Beach Club, which appears to be in Huntington Beach, California. The bottom pair of photos were taken at the Gables Club on a nearby beach in Santa Monica. The Marmons appear to be 1925 and 1926 Models.

The automakers cars were always well engineered and while the article (below) from the September 16, 1926 issue of Automotive Industries magazine describes a 1927 model 75, the two touring cars shown here shared many of the advanced features mentioned in the piece. The cars were powered by a 84-h.p. o.h.v. 340 c.i. six, with a 3.75 x 5.125-inch bore and stroke that was notable for its light weight and extensive use of aluminum for much of its construction.

Marmon used thin, deep L-section steel stamping for their frame side members to save weight rather than the customary channel-shaped frames of the day. The running boards were used as stressed members to reinforce the side rails. The body was also skinned in aluminum alloy as a further concession to keep the weight of the medium-sized car that rode on a 136-inch wheelbase as light as possible.

  • 1925 Marmon Model 74 Touring car
  • Show girls and a “Marmon Model 75” Touring car at the Sea Breeze Beach Club to promote India Tires.
  •        Marmonpress1                            Marmonpress2                               Marmonpress3
  • Technical features of the Marmon Model 75 – “Automotive Industries” magazine September 16, 1926.
  • 1925 Marmon Model 74 Touring car
  • The show girls and a “Marmon Model 75” Touring car at the Gables Club to promote India Tires.

1925 Marmon Model 74 Touring car

7 responses to “Show Girls and a Pair of Marmons Promote India Tires

  1. The car in the last photo has a Californian “dealers plate”. Research shows that Lloyd Veitch was a Marmon dealer in San Francisco in the late 1920’s and early 1930’s. Could he have supplied the car? If not, who were the other Marmon dealers in California?

  2. I have in my archives a souvenir catalog for the 4th Annual Automobile Salon held at the Biltmore Hotel in Los Angeles from October 19-22, 1927. This was sponsored by the Los Angeles Motor Car Dealers Association (there was also the annual custom body salon held in LA, San Francisco, NY, and Chicago by another organization) . Pelton Motor Company of 1345 South Figueroa Street, Los Angeles was the Marmon agent listed at the time. When Marmon ceased to build cars Pelton Motor Company took on the Chrysler franchise and stayed with it until they closed shop in about 1953.

  3. My wife and I just purchased a Model 74 Phaeton from California. Its a 5 passenger model with wood spokes and looks exactly like this car. We would be very interested in any additional details on these photos. Thank you!

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