Everything, it seems, is more lavish in Southern California than elsewhere, so it is only logical that one of the most unique billboards ever seen was located there. This landmark was owned the MacDonald-Dodson Tire Co. that was the Western distributor for Vogue Tyres until as late as the mid-fifties. It is not known exactly where this billboard was located or if there were others.
A series of these photos exist with different brands of cars inside the little showroom, so it appears MacDonald-Dodson worked out an arrangement with local automobile dealers to host their cars with Vogue tires on them. Changes in the sign can be seen between the 1935 photo with the Auburn Speedster, and the image below taken later in the thirties. In the postwar years, the billboard was redesigned, and the car was no longer behind glass. The photos are courtesy of the USC Libraries.
* Update * Reader Andrew Schalcter has identified the sign on the lamp pole below as being a Norwalk Tires sign.