The 1933-1934 World’s Fair, located on the shores of Lake Michigan in Chicago, IL, was named the Century of Progress Exposition in honor of the City’s Centennial. Held during the depths of the Great Depression, the Big Three constructed impressive structures and exhibits to entertain and educate the car-buying public and to try to hold onto their market share.
In addition to the Chrysler Temple of Champion’s Art Deco structure, exhibits, gardens and pool, the automaker built a quarter mile oval track with banked corners. On the inside of the backstretch, a double-sided ramp was constructed to add to the thrilling high-speed driving demos by the Barney Oldfield Hell Drivers. The infield of the track contained what was called Death Valley, a very uneven and rough dirt surface used for tortuous demonstrations of Plymouths.
The exciting video below courtesy of Mac’s Motor City Garage shows AAA Championship driver Harry Hartz putting a Plymouth Sedan through it’s paces on the track. After Hartz’s performance, you can watch as other Hell Drivers abuse a pair of Plymouths and roll one over on the infield course to demonstrate its toughness. The postcard image is courtesy of photolibrarian.