This photo from the California History Group on Facebook was taken in 1929, the year is based on the CA dealer plate strapped on the sedan. We do not know what was being promoted here, but the car, the Woodlites, and the women, definitely do catch your attention. Note the small matching parking lamps on the front fenders.
And speaking of the car, this appears to be a good opportunity for a mystery car that we hope our readers can help identify. The car wash is also very interesting, so if you can tell us your thoughts about either, please let us know. You can learn all about Woodlites here and views 100s of other mystery cars here.