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1920s Necco Wafers Dodge Product Mobile Truck

Necco Wafers, Quaker Puffed Wheat, and Chicken Dinner Product Mobiles

The “Product Mobile” was much more prevalent in the pre-World War Two days, and no doubt made a more of a lasting impression than the vinyl-wrapped cars and trucks on the highways today.

The long Necco Wafers machine in the lead photo appears to be on a late-1920s Dodge Brothers truck chassis? The famous pastel-colored candy wafers originate way back to 1847 in Boston, MA were Oliver R. Chase invented and patented his lozenge cutter to help produce them.

1930 Quaker Puffed Wheat and Rice Auburn Car Product Mobile Truck

The Quaker Puffed Wheat and Rice process was invented by botanist Alexander P. Anderson while conducting an experiment in a lab at the New York Botanical Gardens in December of 1901. After perfecting the process, it soon became one of Quaker Oat’s products that called it “The Food Shot From Guns.”

We have seen a number of images of these Quaker Oats machines all featuring a glazed cabinet with a small cannon in front of it. It is not known but is assumed that the cannon blasted the product into the cabinet? It is based on a 1930 or earlier Auburn chassis.

Chicken Dinner Model A Ford Product Mobile Truck

The “Chicken Dinner” candy bar was first produced by the Sperry Candy Company of Milwaukee, Wisconsin it 1923. This truck is based on an early Model “A” Ford chassis. You can learn more about the candy maker and the trucks it used in an earlier article on The Old Motor covering Chicken Dinner Candy. View more Product Mobiles here.

7 responses to “Necco Wafers, Quaker Puffed Wheat, and Chicken Dinner Product Mobiles

  1. Necco truck is very typical of the period. We had our own version of the “Necco wafer”, the Stark candy wafer, which was thinner, and I believe Necco bought them out,,,and then closed the plant in Pewaukee ( suburb of Milwaukee) a few years after. Necco is probably more famous for their “conversation hearts”, and heaven knows, being a “candyholic”, I’ve had my share. I don’t remember the “chicken dinner” candy , but I do remember the trucks being used in the 60’s to deliver chicken dinners by a place called Champion Chicken in Milwaukee.

  2. The rice or oats were put under heat and pressure and when the ‘gun’ was fired, i.e. the pressure was released, the grain would come out in a puffed state brought on by the inherent moisture each grain held. You can still see such ‘guns’ at work on the streets of Japan during fairs, etc. Shooting puffed rice may be an ancient technique in Asia…not sure, but just to a search for: Japanese Puffed Rice Canon (sic)

  3. The Oscar Meir “Weinermobile” seems to be the last of that breed, still around, — and I would love to have someone prove me wrong and show me a “today’s” example of an un- stopped version From a SURVIVOR company — of using a commercial vehicle as a CARTOONED 3 Dimensional FIGURE.
    My hat is also OFF to those who maintain Horse-drawn conveyances — (such as the Busch Clydesdales & HUGE DRAY WAGON with six or eight in hand), or the Wells Fargo Stage Coach — an EXACT reproduction of the originals!!! Edwin – 30 –

    • I saw the Hershey Kissmobile at a local grocery story a number of years ago.
      (Tried to insert the image but it wouldn’t work).

      Google Hershey Kissmobile and you’ll see it.

  4. I am a long time Howard Johnson employee and know there many fan out there. Would love to see some of there Icecream Trucks, also I have seen a picture of a Streamline Howard Johnson delivery truck , had to be from the thirties , it was cool!

  5. Necco wafers have been a favorite of mine for 60+ years and will continue to be as long as they are available,which I hope they will!! Great flavors – one of them is the licorice!

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