Automobiles were ornately decorated for early parades and the majority of them were covered with either flowers or greenery. This one is quite well designed and unique. I am guessing that they may have a shovel-nosed, early air-cooled Franklin hiding under all of the decorations or possibly a Renault. This thought is based on the curved front of the hood which both of these brands featured.
The Levitan-Steussy Co. was built up by a peddler in southern Wisconsin into one of the largest mercantile firms in New Glarus.