A few weeks ago we visited this parking lot, and at the time a reader identified the location as the southwest corner of Wisconsin Ave. and 6th Street. Once again the scene contains a Schlitz beer sign, this time facing in the opposite direction and giving the Brewer double-coverage.
Earlier this circa 1957 image had not yet been uncovered and after finding it and viewing things a little differently, it is clear that the lot was operated by Parking Downtown Inc. Research has turned up the fact that Milwaukee’s downtown merchants formed the operation in 1953 to provide more parking for shoppers.
Many of the same cars are in the lot in the same spot as the earlier image, but the two enlargeable views (below) with a different perspective puts a whole new light on the scene. Share with us what interests you in this photograph, courtesy of the UWMilwaukee.