During Herbert Hoover’s run for President in 1928, the Republican Party published a circular that claimed that if Hoover won there would be “a chicken in every pot and a car in every garage.”
Part of this saying is attributed to King Henry IV of France, who in the 1500s said: “I want there to be no peasant in my realm so poor that he will not have a chicken in his pot every Sunday.”
This was an excellent slogan for Hoover’s Presidential, campaign but the McPhail Fuel Co. of San Rafael, California might have spun this Republican saying to use it for their own good. The promotional photo with the chicken, a 1928 or ’29 Ford tanker and the Company personnel was apparently taken before a parade. In addition to Hancock gasoline, McPhail also handled coal, firewood and fuel oils.