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Prosperity Was Welcomed, But a Chicken in Every Gas Tank?

During Herbert Hoover’s run for President in 1928, the Republican Party published a circular that claimed that if Hoover won there would be “a chicken in every pot and a car in every garage.”

Part of this saying is attributed to King Henry IV of France, who in the 1500s said: “I want there to be no peasant in my realm so poor that he will not have a chicken in his pot every Sunday.”

This was an excellent slogan for Hoover’s Presidential, campaign but the McPhail Fuel Co. of San Rafael, California might have spun this Republican saying to use it for their own good. The promotional photo with the chicken, a 1928 or ’29 Ford tanker and the Company personnel was apparently taken before a parade. In addition to Hancock gasoline, McPhail also handled coal, firewood and fuel oils.

Over 300 images of trucks and equipment can be viewed here. The image via Fill’er up is courtesy of William French Jr.

5 responses to “Prosperity Was Welcomed, But a Chicken in Every Gas Tank?

  1. The AA Ford tanker is an early 1930. In Jan. 1930 a new frame with front and rear axle was introduced with Budd wheels that could be made into duals, qv. The cab and sheet metal was all carry over from 1929. By midyear new sheet metal to match the 1930 car was introduced. These new Budd wheels do not fit earlier trucks and vice versa even though the lug pattern is the same. Some insist this was a Oct. 1929 model, but this is incorrect. Only the 4 speed shift was introduced in Oct. 1929. Looks like the radiator cap and gas cap are different styles, the gas cap (an upgrade)is an easy off style and the radiator cap is threaded. A little detail like that wouldn’t bother Henry Ford.

  2. Just a guess, but the rooster get-up may have more to do with Hancock gasoline, and their rooster mascot and slogan- “Cock O’ The Walk”…

  3. McPhail is still in business selling propane to the counties north of San Francisco. If you go to McPhails dot com you’ll see another photo of a nice old tanker in the history section of their website. I guess you might say McPhail didn’t phail (sorry).

  4. Edwin Winet here: I agree as to vintage —as being a “left-over” ’29 body !!! (on a “30” 157″ (W.B.)frame . Some of the Over-laps are not very precise in AA Year-Models!!! Ours is a mid -1930 AA-157 (The designation for “Cab & Chassis” (ONLY) , which would be the same AA-157 chassis for this TANKER. I remember 5 AA Fords in our ATWATER neighborhood, with different body styles for different applications: One had a “Hearse sized Body” with DELUXE features, because “it made it more acceptable in neighborhoods”, — with its factory light tan Paint with brown “script” graphics & brown fenders , COWL LIGHTS, BRIGHT METAL COWL – BAND, PLATED RADIATOR SHELL& DUAL WHEEL- WELL SPARES! A small fleet of these were owned & operated by the FANSET Cleaning & Dying Company and the drivers wore matched uniforms & caps! Thank you, Edwin Hayslip, —we are AA Ford fans, (her name is: “Belle” and her new (Stake) bed is hand made , —of W.V. Red Oak!) Edwin Winet.

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