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Ten New Ford “Woodies” – Fredericton, New Brunswick, Canada

Today’s feature image captured an exceptional day at a Ford agency in Canada. Thanks go out to reader Roger Wood who sent in this photograph and wrote: “My father was a Ford dealer in Fredericton, New Brunswick, Canada, from the mid-thirties until the early seventies. In 1937 he had an order from the Provincial Department of Fish and Game for ten station wagons.”

The photo of the “woodies” and what appears to be twenty-one members of the staff was taken when the ten 1937 Ford Station Wagons arrived at the dealership. The lead car in the photo is wearing a license plate which seems to point to the cars having arrived after a “drive away” by the Dealer and staff from a Ford of Canada distributor or importer.


  • An enlargeable image of the ten new 1937 Ford “woodies” and the Ford Agency staff upon arrival.

The wheelbase of all of the cars appear to be standard length, which leads to a pair of questions – can any of the Ford V-8 experts in the audience tell us if the automaker offered a special heavy-duty commercial car chassis for uses such as this? Were the extra-length wooden bodies produced by the Briggs Manufacturing Company that apparently was assembling most of Ford’s station wagons at the time, or were some of them produced at the Company’s Iron Mountain, Michigan plant that was just beginning to build some production wooden bodies?

View hundreds of earlier articles, many of which feature the Ford “flathead” V-8 cars and trucks here. Read a review of the standard 1937 Ford “Woodie” at Hemmings Daily.


  • Sectional enlargeable images of the staff and the 1937 Ford Station Wagons.


27 responses to “Ten New Ford “Woodies” – Fredericton, New Brunswick, Canada

  1. Ford then had an assembly plant in Windsor Canada–just across from Detroit . Those woodies might have been made there. The plate on the first car could have been installed by the dealer, which they do on new cars in some states.

    • Ford of Canada was formed in May 1913. Before that Walkersville ONT had been an assembly plant for Ford USA. Canada changed their import taxes in 1913 resulting in this new Canadian company.

    • This was an order from the provincial Nartural Resources branch for an order for 13 cars. My father was the dealer at the time, the bald headed guy about 5th in from the left. I have the original photo with the names of all the people in the photo. I don’t know much else except this photo hung on the wall of his office until he died in 1971.

      • Charles,

        I am doing genealogical research and trying to find information about the owner of a FORD dealership in the New Denmark or Great Falls area of NB by the name of Thomsen. This likely pre-dates your father by about 30 years. I know it is a long shot but I would like to connect with his descendants. Do you know of any sources where I could research this topic?

      • Mr. Wood,

        I am an an automotive historian writing a book on Ford dealerships and would love to put this fabulous photo in it. Could I possibly obtain a high resolution copy of your photograph and permission to use it in my book? For your efforts, I will send you a signed copy of the book when it’s done.

        Henry Domingue

  2. These bodies were built in Iron Mountain MI and shipped by rail to Dearborn [bodies only’] . The Duty on parts was cheaper than complete vehicles. Some went to Windsor for Canadian Fords that were shipped to most of the UK as Canadian built. By 1937 some Woodies went to Indianapolis to the Marmon Herrington shop for conversion to 4WD. This conversion used some Ford truck parts. The M-H plant was the old Duesenberg factory.

  3. I’m not convinced that the wood bodies are “extra length”. I believe they look longer because of the camera angle. I could be wrong. I have seen many ’37 Ford wagons none extra length.

  4. The ’37 commercial Panel Delivery would be a good place to start for someone like Briggs to make a LARGE Station Wagon out of it —Or a Hearse, —as the panels “SEEM designed for it”(???)

  5. I am looking at regular length ’37 Ford Station wagons (to my awareness) There is a major difference in the style of the ’37pickup trucks and larger Commercial trucks as far as the front end is concerned. The ’37 COMMERCIAL Panel Delivery is the closest in shape to a Station Wagon , but I know of none in my experiences

  6. When you show a pictures of cars in front of building like the one above, would you have information of the streets names. Also I’m curious if the buildings like the one above would even be there anymore. With Google Earth available to search areas, that info would be great to use and look for see for ourselves what that area looks like today.

    Just trying to place myself back in time. Thank you Michael Chapman

    • The building is mostly gone. The property is owned by an Irving group company and presently a parking lot. The location is 101 Regent St., Fredericton, NB. Many of the other buildings around are still largely intact. It originally was a service station on the corner of King and Regent St. owned by Irving Oil. I used th pump gas there as a kid in the late 40’s and early 50’s. Irving Oil was started in the 20’s and is now the major oil and gas producer/retailer in Atlantic Canada.

  7. Hi Michael – you wanted to know the street names and whether the buildings are still present. The cars are parked on Regent Street, facing southwest. The V-8 sign and Irving sign are located at the front of the old dealearship which is King Street. The pitched roof portion of the building is still present today but the garage/service bays have been removed. The buildings in front of the dealership remain, intact today. There is one other old Desoto delearship building that has survived and it’s down the street and houses shops and eateries.


    • And Andy Wood is a descendant of the dealer principal? The historic Irving company is still going strong. Is the Ford dealership still owned or operated by the Wood family? Now that would be cool.

      • My father, Bliss Wood, died in 1971 and the business was sold to other interests and the business was moved from the downtown area a year or 2 later. The name is still used though. Andy is my younger brother so we do have intimate knowledge of the business

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