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Fifteen Cent a Gallon Gasoline – Miller Bros. Super Service

This photograph of Miller Bros. Super Service Station shows that the brothers were firm believers in the use of signage. This image taken circa 1934 contains well over thirty individual signs with the largest one painted on the end of the building on the far-right counted as one. That large sign was even captured earlier in 1930 by famous photographer Walker Evans when gasoline was then selling for eighteen cents a gallon.

The Station was located in York, PA, and the main products the brothers sold were Richfield “The Gasoline of Power” fuel and lubricants refined by the Company that was based in Los Angeles, CA, and Miller Tires produced in Akron, Ohio. Tell us what you find of interest in this photo. View over two hundred other vintage gasoline stations here in earlier posts. The photo is courtesy of Jeremy Gilmore and via Petroliana.

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25 responses to “Fifteen Cent a Gallon Gasoline – Miller Bros. Super Service

  1. I like the ” trade in your old tires” sign. I am sure the trade in was about equal to a cash discount!

    I think that too many signs becomes confusing at some point. That is definitely a lot of signage!

  2. In regard to crank case service I remember when a tube could be inserted in your oil-stick hole and a vacumn sucked the oil out w/o having to drain the pan. Sounded like a good idea but didn’t last and probably didn’t clean the sludge in the pain. The ‘ 33 Plymouth/Dodge coupe had an interesting feature that year with a “chopped top” look from the factory. The style only lasted one year but was very distinctive and reminded me of our chopped-top hot rod days.

  3. Interesting that Miller Brothers had Richfield Oil Company gasoline pumps and sign, but on top of the building on the far right has an advertisement “MILLER BROS. SUPER SERVICE STATION NOW CHANGE TO SHELL [with Shell Oil Company logo].”

  4. Some signs promote Richfield products while the message on the upper gable end of the building on the right appears to say “Now Change to Shell”. I’m confused!

  5. I would presume, since it is mentioned so many times, that Richfield and Atlantic were not yet together. Perhaps someone knows if Miller Bros. did indeed change over to become Shell dealers.

  6. Can any readers who live in the York, Pa. area where the station was located tell us if the buildings still exist?
    Great photograph.

    • I lived in York, Pa. all my life, I remember this building well. The building is still there, looks about the same as the old photos minus all the signage. The building is located at the corner of East churc h St and South George St. The building is now an apartment building.

  7. The station was not changing to Shell products at this time, it was earlier.

    The link in the text to an image by photographer Walker Evans dated 1930 shows the same “Now Change To Shell” so the change must have predated that photo.

  8. The clock face gas pumps are Bennett Model 150’s. I have two old pumps and one is a Bennett 150 I picked up 10 years ago for $25. One of those rare events where I was at the right place, right time, just as an old service station was being cleaned out for demolition.

  9. Shell, at the time being the Royal Dutch Shell company, I believe was a lubricant supplier in the US and possibly fuels and lube in Europe. And I believe highly regarded as a lubricating oil company, Just like the Pennsylvania lube oil companies were.
    Richfield may only have been the supplier of fuel.

  10. I recall in 1951 or 1962 while staying with my aunt and older cousin (who had a driver license and a car) in Detroit seeing a sign at a station on 7 Mile Road near Evergreen advertising Gulftane for 11.9 cents a gallon during a gas price war that was going on at the time. Gulftane was a lower octane fuel sold by Gulf for probably a penny less than regular. I was 14 at the time and a total car nut, so that likely explains my memory of the price.

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