An Entertaining & Informative Vintage Automobile Internet Magazine

Vintage Gas – Texaco Commercial and a Richfield Station

In the fifties and sixties, oil companies spent millions of dollars on advertising and tearing down old and obsolete filling stations and replacing them with new and up to date designs, all in the interest of retaining their market share. The lead photograph of a 1957 or 1958 Dodge sedan, taken for a Texaco advertisement is quite creative and shows all of the various services that a Texaco station attendant was expected to perform when you came in for a fill-up. Tell us more about the Dodge in this image courtesy of Texaco via Fill ‘Er Up.

The second image was taken of a Richfield Oil Corporation service station in the mid-to-late thirties in Phoenix, Arizona. The photo does not show the gas station all that well, but clearly, demonstrates the changes in automobile design in the period of only about ten years. Compare the differences between the 1920s Model “T” Ford “Center Door” sedan, the four-door sedan built by an unknown maker at the curb, and the 1935 Ford roadster passing by on the street to see just how far auto designs had progressed in the period. The photo is via Wikipedia where you can learn all about Richfield.

Ridgefield Gasoline Station 1920s & 1930s Cars & Trucks

15 responses to “Vintage Gas – Texaco Commercial and a Richfield Station

  1. It never ceases to amaze me how complicated the sheet metal was on those late 50s – early 60s cars, particularly Chrysler products. Today’s cars look like a bar of soap by comparison.

  2. Love these two photos ! I remember some of the ads and you’re absolutely right about the difference of the cars in the 2nd one…wow !

  3. I once read an automotive writer (I don’t remember who) who said that if you wanted to view progress, look at cars at 10 year intervals. That’s well illustrated in today’s episode, although 20 years apart. Contrast the 15 Model T, to the 35 Ford to the 57 Dodge and you can see the enormous progress.

  4. That Model T looks pretty sad. I don’t think it even has a roof. But it’s still out there soldering along, outlasting most of its contemporaries. That ’35 Ford is gorgeous–the perfect California car.
    I think it is a 1957 Dodge but it is hard to tell. We had a Dodge like this and I still recall those tiny vent windows, the push-button drive and the ashtray that swiveled out like a lazy Susan. It was a great car and far superior to the ’57 Plymouth Savoy we traded in.

  5. Honestly , David … the Church behind the Richfield station is an architectural gem… it must be awesome inside- is it still there? Someone in your devotees must know, aaand you are right about the advances in auto styling in such a short time, unbelievable.

      • I believe you are correct, and I appreciate your input. I’ve been wracking my brain attempting to recall which church in Phoenix this was. I was reared in Phoenix, and after looking at a lot of old church photos, nothing was showing-up.

        Thank you for setting the record straight.

  6. I believe the car in the lead photo is a 1957 Dodge Coronet. It has optional two-tone paint and wheelcovers. There are possibly more options on the car, but the photo doesn’t provide any additional clues.

  7. Having worked during high school as a ‘pump jockey’ i can easily tell what task the Texaco man is performing with the exception of the service in the trunk. Is that an air hose or a water hose, did the Dodge have air assist shocks? And Dang…look at those shoes!

  8. Anyone care to speculate on how many separate (and with reeaallly carefully controlled lighting and subject placement each time) exposures were made on this single piece of film to achieve this shot? I believe at least eight. This might have been an all-day project.

  9. The four door sedan in the second pic is an Oakland circa 1929/30 for its oval rear window and the bonnet louvres.My father owned one by the 80´s a nice car ! silent, smooth,and powerfull I loved to drive it..

  10. The comment about bars of soap is so accurate or jelly beans……it all depends on the smell of a person’s choice.
    Sadly the real shocker is a total lack of creative style in today’s egg shaped cars……..no skill like the old days where eye appeal was a major factor in proud ownership.
    The only reason vehicle sales in today’s world is finance driven …….low or nothing down and payments for up to8 years.
    A huge bank win see……. the the reports.
    I

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note: links to other sites are not allowed.