Beginning in 1953 General Motors pulled out all the stops and unveiled its new and elaborate Motorama shows at the beginning of a six-city tour held at the Waldorf Astoria Hotel in New York City. Exhibited at the spectacular presentations were the LeSabre, Buick XP-300 and Wildcat, Pontiac La Parisienne, Oldsmobile Starfire, Cadillac LeMans and Orleans concept cars, along with all of the 1953 production cars. The new 1953 Chevrolet Corvette was also introduced to the public for the first time.
Today’s feature contains two videos of GM films which cover the 1953 Motorama and the final preparations of the concept cars and the setup of the show at the Waldorf Astoria. The first of the two films “Building the Motorama” below shows the Cadillac LeMans in the lead image and the expandable view below courtesy of GM Photographic Archives, at 1:31 into the video and at 5:00 on the turntable where the pictures were taken before it left Detroit. The second video below “Motorama Moods” shows one of the presentations to the public – both productions are well worth the time to view.
- The lead image and this second expandable view above show the Cadillac LeMans concept car being photographed before setting off on the Motorama’s six city tour in 1953.
- “Building the Motorama” includes final preparations of the concept cars in Detroit and the set up at the show at the Waldorf Astoria in New York City.
- “Motorama Moods” shows one of the public viewings of the General Motors extravaganza.