New Year’s Eve is tonight and to help you celebrate the occasion and bring in the New Year, we have this excellent photograph for you sent in by contributor Benjamin Ames.
A search uncovered that the Royal Melody Kings were from Brenham, Texas which is a small city located in east central area of the state. It was also discovered that the Southern Brewing Company of Houston, Texas began producing Monte Carlo Beer late in September of 1933 after “Near Beer” with a low 3.2 alcohol content became legal and shortly before the end of Prohibition on December 5, 1933.
It appears that the Brewing Company hired the band to help promote its new “Blue Label” beer. To the right of the musical group is a baby car complete with a loudspeaker used for the promotion of the beverage and behind both appears to be a 1929-’31 Chevrolet sedan delivery from Southern Brewing. Can any of our readers identify the maker of the small car?
We wish everyone a Happy New Year and will be using the three-day Holiday weekend to complete the 1914 Simplex Project and will return on Tuesday, to begin the seventh year of publishing the “The Old Motor.”