Today most new car buyers learn about the automobile they are interested in on the internet and then go and visit a dealer to purchase one. This early-1920s the situation was quite different and this image contains cars, a truck, a tractor and attachments from a Ford agency, all of which were moved to a county fair in Montana to get exposure to the general public, who came from miles around to attend.
In the enlargeable view of the complete photograph below, left-to-right are the following Ford vehicles: a Model “TT” one-ton truck with an enclosed cab and a stake bed body, a “T” center-door sedan priced at $645, a roadster for $319, a coupe for $580, a touring car for $348, and a Fordson tractor that when first introduced in 1917 sold at $750.
The highest-priced vehicle, the sedan priced at $645 would sell for $7,780 today when the price is adjusted for inflation; the most popular body style, the touring car at $348 would cost $4,100 today. Both cars, price wise, were out of the reach of the average family at the time until the Ford Motor Company began its first financing program – in comparison to the present day all of the offerings were quite inexpensive, just as the sales banner broadcasted then. The image is courtesy of the Montana Memory Project.