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Packard Club Sedan Serves as a Prop for a Theatrical Promotion

This press photo was a dream come true at the time for any new car dealer because of all the resulting free publicity in the newspaper and on posters. In this case, the Packard Seattle Company was fortunate to get the attention that may have led to a few sales. The Packard appears to be a 1928 443 “Custom Eight” club sedan, with attractive close-coupled coachwork that ends just behind the rear axle.

The Packard’s L-head straight eight-cylinder engine has nine main bearings and with a 3.5″ x 5″ bore and stroke the 384.8 c.i. engine produced 109 h.p. It is backed up by a dual-plate dry-clutch and a three-speed gearbox. Earlier coverage of this model at Packard on Land, Sea and Air Worldwide covers the mechanical details of the Company’s cars, and airplane and boat engines. Fourth Series 1928 Packard 443 Sales Artwork shows colored drawings of most of the standard coachwork offered by the automaker, the club sedan highlighted below is an example of that coverage.

The lead image is courtesy of the Seattle Public Library and the colored plate below is from the Roderic Blood Collection and is courtesy of the Larz Anderson Auto Museum.

1927 Packard Club Sedan at a packard dealership

  • Above and below the 1928 443 “Custom Eight” club sedan.

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9 responses to “Packard Club Sedan Serves as a Prop for a Theatrical Promotion

  1. That Packard Seattle Company was on Broadway on capital hill in Seattle. Many times I drove past the old sales room imagining the new Packards on display in the show room window. The building is now gone. Of the show girls I can see one who might have been my mother, standing at the far left of the seond row. Beautiful cars and ladies. Thanks for the memories.

    • Sorry Dave B., but I think you have the wrong location. I believe this picture was shot in front of the Packard dealership on Melrose and Pike, and that building is still there! I have a number of photos that I took when it was an art supply store, and it is now a Starbucks Roastery.

  2. Using a luxury car and attractive models as “window dressing” to promote a business; some things don’t change! It is just as effective and prevalent today.

  3. Packard Seattle Company is still in “business” today as Packard parts supplier David Moe, in nearby Marysville, Washington calls his enterprise. Dave’s a great guy and always willing to fill your Packard parts requests.

  4. For years, my grandmother had a picture of herself in the 1920’s. She looked exactly like the woman standing on the running board, next to the spare.

  5. I think performers from numerous Seattle theaters assembled after their curtains dropped to perform vignettes from the various shows, hence the 11PM start. Not a bad idea.

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