An Entertaining & Informative Vintage Automobile Internet Magazine

Neon and a Supercharged 812 Cord Help Sales at a Pennzoil Lubratorium

Pennzoil, first founded in 1915 in California, appears to have been at the forefront of the oil change and chassis lubrication business in the 1930s. The oil company designed and had attractive art deco neon-lit deluxe lubrication systems manufactured in the thirties that could easily be installed in service and parking garages. Other than the Standard Oil Company, which also sold motor oil dispensers to its dealers, at this time we are unaware of any other oil companies that went to this far to keep is name in front of possible customers.

This installation system is conveniently set up with a hydraulic lift that made for fast and profitable oil and lube jobs for its dealers with the volume to keep it busy. This parking garage in Utah also sold “Aviation Ethyl” and standard grade Flying A gasoline to its customers.

This press photo taken in the evening used a Supercharged 812 Cord Sportsman and a Cadillac convertible in light colors to set off this Pennzoil lube center is courtesy of the USC Libraries. View earlier Pennzoil Motor Oil promotional images on The Old Motor.

13 responses to “Neon and a Supercharged 812 Cord Help Sales at a Pennzoil Lubratorium

  1. Two things strike me. First, the flooring around the lift looks clean enough to do surgery on. Given that a lot of lube jobs were probably done using grease pits dug in a dirt garage floor, it gave an air of shining modernity to the process.

    Also, I love the way they added that touch of sophistication by giving their lube centers a Latinate name.

    Pure class, all the way.

  2. I love the indoor gas pumps. Looking up in the rafters, the building is heated, which I assume means it’s fairly closed in. Fire safety aside, the fumes must have been powerful.

  3. Seeing that beautiful Cord reminds me when I discovered terminal over-steer, and almost rolled a friends Cord on a sharp corner. Front wheel drive and all the weight on the front wheels made this Cord a dangerous handful to drive,

  4. The hood on that Cadillac is so long that it could be a V-16 under there. The exhaust note of one of those cars is memorable.

    • The 1937 Cadillac is a model 6067. Sorry, just a V-8 under the hood. The V-16 front end styling was very different.

  5. Not quite the same , but Havoline used the Wasson Motor Check stations in the 1920s to sell motor oil.

    I wrote about this system at the following link (replace the two instances of the word “dot” with a period.

    www dot shorpy dot com/node/16143

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note: links to other sites are not allowed.