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Sunset Boulevard Series: Currie’s Ten Cent Malts and Five Cent Ice Cream Cones

Today’s feature image, taken on February 7, 1938, is the first in a series of photos showing Sunset Boulevard and vehicles on it dating all the way back to 1904. This photograph shows the Boulevard traveling left-to-right at the intersection with Highland Avenue in Hollywood, California. The 22-mile long thoroughfare travels west from Little Armenia located near the Hollywood Palladium and ends at Route 1, the Pacific Coast Highway in Pacific Palisades near the ocean.

The lead image and the enlargeable views of it below show the oldest automobiles, Packard and Ford sedans that date to about 1930, and one of the latest that appears to be a 1938 Cadillac convertible just to the left of the center of the intersection. Currie’s Ice Cream Parlor serving ten cent malts and five cent ice cream cones is located just to the right of the intersection on the Boulevard.

A late-1930s image of the interior of a Currie’s Ice Cream Parlor courtesy of the Los Angeles Public Library can be see at the bottom of the post. You can view a recent image of Highland Avenue and Sunset Boulevard at Google Street View.

Tell us what you find of interest in this photograph courtesy of the USC Libraries.

 

 

 

18 responses to “Sunset Boulevard Series: Currie’s Ten Cent Malts and Five Cent Ice Cream Cones

  1. In the lead photograph, parked 1st on the far left, is a 1937 PONTIAC Deluxe [it shows better in the 1st enlargeable picture with an add-on third bumperette].

  2. These pictures sure DO take me back!! That ’36 Chev coming toward the camera was the make of car I took my drivers test in.

  3. “I was cruisin’ in my Stingray late one night”,,,that fateful race began not far from here, at W. Sunset and Vine. Being a dirt eatin’ farmboy from the midwest, I was absolutely blown away at how big L.A. is. It’s amazing it works at all. Cars before my time, but a raspberry sundae never goes out of style. Either those seats are for 2 sitting very closely, or one portly gentleman.

  4. What surprised me most was the “stool for two” at the ice cream shoppe. We used to see in the old movies the boy and girl sharing a milkshake using two straws. Well, here’ s how they did it.

    Of course today, there are probably enough “wide load” customers at an ice cream shoppe to need seats that wide.

    As always, David, thanks for all you do.

  5. All the overhead wires for the electric buses…just like in San Francisco back in the day. They tore all the wires out and put in diesel power…dumb!

  6. Would love to time travel into Currie’s, enjoy a treat, then drive off in the 1930 Packard standard 8 sedan parked at right, without spare.

  7. Those exposed rails in a paved street in the first photo remind me of when in the 1950s my father would drive onto them on Allens Ave. in Providence with his 1949 Dodge and allow the rails to take over the steering and he would remove his hands from the steering wheel. It would scare my mother who would shout, “ED, HOLD ON TO THAT STEERING WHEEL!!!” He would reply with “no need to.” As a boy I loved when he and his ’49 Dodge exhibited no hands steering.

  8. The Packard is a ’29 – no fender lights. I see an early Ford(?) truck just poking its nose into the far right of the picture behind the ’35 Ford. Several ‘square’ cars to be seen, many of which I guess gave their all for the WW2 scrap drives? 1930-31 Buick coupe on the left. In the distance in front of the Lincoln Zephyr I think is a 1927-8 Nash Ambassador – distinctive rounded rear quarter of the body. The black ‘fastback’ car – ’39 Ford(?) – in front of the ’37 Ford probably the newest car there? The ’37 Pontiac Eight coupe was probably never that common. Pontiac built more than three times as many sixes as eights that year.

  9. Will defer to Mark on all but the Packard. It is a 1930 7-26 sedan. Taillight and bumper are 1930, fender lights were an extra cost option. I still want one of Currie’s raspberry sundaes!

  10. That tall pointed structure off in the upper right is all that remains that can be seen on Google. Anybody know what it is ?

  11. my 1st car I bought at 16 years old ,for 100$in 1948. in St. Louis we had streetcar tracks like that and I did the same thing,let them do the steering.

  12. Note: the (2) 600 Volts D.C. (Direct Current “Trolley wires” for the P.E.RY Electric Streetcars , above the street’s lanes. Note: The heavy “MAINS” (High Current Capacity) Buss Wire Cables on the R.H.S. of Sunset Blvd. ” D.C. power lines, as these were the Cables that came from “strategically placed”, — (all over Southern California’s connected ([PERY areas] Counties), — 3- Phase A. C. to 600 Volts D.C. ” Rotary Converter” Stations (looked like Large Brick “barns” A necessary part of the EARLIER “roadside scenery” as “D.C. ” HAD to be produced: “Locally ” next to the imbedded tracks, “every few miles”, as DC Cannot travel far away —without losses! When a Streetcar would Pass a n “Isolator”, up on the trolley wire, it would make an “Arc Welder” – like – “Flash” (which usually “could be heard” on all of the Car Radios of those times!) These are placed all over these “systems and “Motormen” were “reminded” by small signs on the trolley supports (directly above the street pavement that there is a “dead spot”! This would occasionally “cause an Issue” to Car Traffic — if the Motorman had to do an “emergency stop” right on the isolator! which would cause a temporary “Traffic Jam while The stinger (pickup) was temporarily transferred to either side of the “dead spot” to move the coach! Car owners were usually not very cooperative ! I witnessed this in my youth , as I travelled every line, in every County, and when I began driving — I knew all of the major arteries of the whole area! This was before any Freeways , so when they clogged — I knew all of the “escape routes”. Sunset Blvd.’s ” Beginning” and that Streetcar line, was at Olvera Street ( “A touch of “Old Mexico”” near the “Downtown” Union Station. A Major Ca r/ D.C. Power POLE wreck — caused a DEAD SHORT on the D.C. Converter Station at Olvera Street : Its Buss Bars ran up an inside wall to the Output Insulators. The (temporary) Extreme D.C. “Magnetic Field” turned every frying pan on the wall of the (adjacent to) a popular TACO Stand’s wall) — to align at right angles to gravity! When the circuit breaker opened — it caused most of the pans to fall on the floor!!! There were no more taco sales that day! (When “technologies collide”!!!) That line also changed to: Hollywood Blvd, and I was there , on V-E DAY (WW-2 ) which was the only other time when Streetcars , cars, & trucks all stopped moving, — as the whole street was full of people celebrating the End of the War in Europe! I was age 4 at the time. I remember it .

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