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Sunset Boulevard Series: West Hollywood – Commerce and Automobiles

Today’s Sunset Boulevard Series takes us to West Hollywood, California and the address 9000 on the famous thoroughfare for a view of an impressive French Style office building and a sampling of 1930s automobiles parked out in front of it.

The cars in this circa-1936 image reflect back on the hard times during the Great Depression when new automobiles were a rarity. Three of the vehicles are Model “A” Fords which were in production from 1928 to ’31. Two of the other cars, a convertible which is mostly out of sight on the far-left and a four-door sedan are circa-1932. And finally, the circa-1935 convertible coupe on the left and the auto under the cover just in front of the building both appear to be to be late-model motorcars.

The building was located close to the border of Beverly Hills, and West Hollywood in an affluent and exclusive area of Los Angeles and unsurprisingly has not survived. In its place today is a prominent office building named “9000” which was constructed in 1963.

Tell us what you find of interest in this image. Earlier posts in the Sunset Boulevard Series can be found here. The photograph from the is courtesy of the USC Libraries.

15 responses to “Sunset Boulevard Series: West Hollywood – Commerce and Automobiles

  1. Interesting to see that in the far left of the photograph is evidently the office of Milton H. Bren. Bren, who was a talent agent at the time of this photo, became both a movie producer and a real estate developer. His second wife was the Academy Award winning actress Claire Trevor. His son, Donald Bren, is the richest real estate developer in America with a net worth of sixteen billion dollars. His grandson, Steve Bren, is a retired race car driver.

  2. Today’s restored Model A Fords are more often than not, are seen with fender mounted spare tires. All of the Model A Fords shown in the above photo have rear mounted spares. This photo is more of a reality of where the spare tires were more often mounted on the Model A Fords.

  3. Having restored a 1930 Model A roadster with accessory side-mount tires I agree they were not common, but handsome anyway. I also had a 1932 Ford V8 coupe with one factory sidemount. In talking to my antique car dealer and tryin to sell my 1938 Buick coupe with dual factory sidemounts, he said, “Nobody wants those 30’s cars anymore. But, he said, I can sell any Model A Fords we can find.”

  4. The convertible with the white wall tyres is a 1934 Plymouth and the sedan is a 1932/33 Plymouth.
    The Model A roadster looks pretty well used, the odd shaped top is not original.
    One other noticeable difference between original and restored Model A’s are the white wall tyres, I believe these were never available as a factory option, but today they are very popular.

    • True, that white walls were not issued on Model A’s.

      Terrific photo, it just seems that everything looks better in Beverly.

      • Hills that is, movie stars, swimming pools, miss Hathaway, and Milton Drysdale! Don’t forget the Chrysler autos too!

  5. Great picture ! That looks like a 30/31 roadster on the right (no window frame), but the top looks different than any I’ve seen. Maybe an aftermarket replacement?

  6. That top on the 30-31 Ford Roadster looks a lot like the Hot Rod type tops seen on rods in the pre and post WWII era. I like them, the one in the above photo needs to be a bit tighter. Bob

  7. Some other views of the surrounding buildings, it looked the same well into the 60’s, remember 77 Sunset Strip and Dinos, Ciros and many other swanky places.?

  8. One of the “A” ‘could be a Cabriolet — but one Model had a “Simulated” (Non – articulating ) Landau Iron “set” and the Real Cabriolet had Real articulating (folding with the top!) “Landau Irons” Roll-up -chrome edged windows with the rear glass-guide able to also fold down with the top — and a fixed windshield. Most of the Cabriolets were available with: two Side Mount spares, a Rumble Seat and also: A Rear – Mount Spare! The Top was typically light colored and had a Chrome – ringed Rear Glass Window on its Canvas. Many of these also did sport whitewalls if available . Most of them also typically had leather Strap-on rear view side mirrors on the 2 wheel well spares, a Thermo- Quail radiator cap and an E. A. Laboratories Electric Windshield Wiper, instead of the vacuum W.W. unit. The Landau Irons shown here —were probably on a: (Non – folding!) cheaper Model that simulated a “fold- down Cabriolet ” — because the car has a straight (fixed) window and no wheel well spares!!! If these cars were parked on Sunset Blvd — then they probably belonged to Office Workers. Same for the less expensive Roadster, —( also with No wheel wells— behind it). One also sees a Big batch of Ford Model A Roadsters parked on the street — in front of Walt Disney’s (original )Studios, on Hyperion Avenue— in East Hollywood —” a stone’s throw” (circa: 1932) — from: John Marshall High School! Edwin W. W-’57

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