Car dealer postcards showing the new and up to date offerings yearly at introduction time are generally sent out to customers who bought a car the past as a way of trying to tempt them back into the showroom. Even today a direct mail campaign is a very easy and inexpensive form of advertising that is reported to be over four times more effective than an email blast.
Today we take a look at four new car dealer postcards beginning with one from Don McMillian Inc. a Ford dealer located in Houston, Texas. Instead of promoting luxury models the sales agency used this photograph to focus on top-of-the-line mid-sized 1963 Ford Fairlane Squire station wagon and the compact Falcon Sprint convertible which were lower cost but ended up producing more profit than a full-sized car with very few options.
Tell us what you find of interest in these postcard images courtesy of Auto Historian Alden Jewell.
- The Vance Motors Inc. of Tulsa, Oklahoma postcard promotes the new 1959 Chrysler and Plymouths models.
- Grove Rambler of Garden Grove, California above, displays Rambler Americans, Rebels, and the compact Metropolitan – Below the F. Day Company of Plainfield, New Jersey postcard highlights one of a new car dealership’s profit center, used car sales.