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Dealer Postcards Lure Customers Back Into the Showroom

Car dealer postcards showing the new and up to date offerings yearly at introduction time are generally sent out to customers who bought a car the past as a way of trying to tempt them back into the showroom. Even today a direct mail campaign is a very easy and inexpensive form of advertising that is reported to be over four times more effective than an email blast.

Today we take a look at four new car dealer postcards beginning with one from Don McMillian Inc. a Ford dealer located in Houston, Texas. Instead of promoting luxury models the sales agency used this photograph to focus on top-of-the-line mid-sized 1963 Ford Fairlane Squire station wagon and the compact Falcon Sprint convertible which were lower cost but ended up producing more profit than a full-sized car with very few options.

Tell us what you find of interest in these postcard images courtesy of Auto Historian Alden Jewell.

  • The Vance Motors Inc. of Tulsa, Oklahoma postcard promotes the new 1959 Chrysler and Plymouths models.

  • Grove Rambler of Garden Grove, California above, displays Rambler Americans, Rebels, and  the compact Metropolitan – Below  the F. Day Company of Plainfield, New Jersey postcard highlights one of a new car dealership’s profit center, used car sales.


10 responses to “Dealer Postcards Lure Customers Back Into the Showroom

  1. Wow, in the 3rd photograph are three METROPOLITAN cars !!!

    In the 4th photograph, parked on the far right, is a black 1950 STUDEBAKER Commander Starlight Coupé.

  2. I have a copy of the Vance Mtrs. postcard. Love how the Sales mngr. (or owner?) parked his `59 New Yorker demo to the side of the showroom! If you look inside, you can just catch the roof of a white `59 300E hardtop. Of course, placing a black Imperial right by the front door draws the customers in.

  3. I’d bet the 1st photo was “colorized”, little bold for 1963. I like the basic Ford Custom (300?) 2 door in the showroom. Maybe it’s an “R” code? The 2nd pic, Vance Motors rang a bell. It was one of several (5) Chrysler dealers in the Tulsa area, that donated “Miss Belvedere”, the buried car. The old man had a DeSoto like the one parked by the showroom. 3rd, thasalotta Ramblers! Being a trucker, and the fact they were made in the midwest, I just envision car hauler after car hauler, struggling through the mountains, in gas job trucks, with their load of Ramblers,( 4 at a time, that’s all they hauled in the late 50’s) bound for the west coast. RR’s hadn’t started “autoracks” until the early 60’s. In most pictures from this time, I rarely see many Ramblers, so this is unusual. F Day Ford, could be “Anywhere, USA”.

  4. Pic #4, F. Day Ford Co. Looks like they were doing well capturing ‘new’ customers
    3 Chevies (or Chevys) a Plymouth and a Studebaker on the used car lot. Pic #2
    (Vance Motors) trying very hard to find the DeSoto that Howard A. calls out. These
    old tired eyes are failing to see it. Thanks for the wonderful pictures, great memories.

  5. Though it may be more apropos eg the owner, it is McMillian not McMillion Ford. I was a big fan of the so-called 63 1/2 Galaxies. Loved that fastback look. Didn’t know Rebels were sold back them. They later became Hi-Po cars, but were they souped up back then as well?

  6. If you say Vance Motors was promoting Chryslers and Plymouths, you must also say they’re promoting Imperials as Imperial was it’s own separate make since 1955 and would remain so until 1975. Although a whole lot of people still wanted to call them Chrysler Imperials.

  7. The Ford dealership in the top picture was located at 8920 Jensen Drive in Houston. The Falcon convertible is a Futura and not a Sprint. The Original McMillian dealership was located at 800 Louisiana in downtown Houston and was called Earl McMillian. The dealership was later handed down to a son and called Don McMillian. I have a picture of the same building pictured above with signage saying Earl McMillian . I also have pictures of the other two dealerships that the McMillian’s owned.

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