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Lander Motors: National Award Wining Dealership, Atlanta, Georgia

Lander Motors, located in Atlanta, Georgia was operated by John Lander, a widely known auto dealer. Lander later went on to win a top national award for his sales agency and became the President of the National Automobile Dealers Association (NADA) in 1961, the year the dealership began selling the Rambler.

Lander was a second generation car dealer who’s father Joseph Lander, set a record at a Stock Car meet held in Jacksonville, Florida on Pablo beach in January of 1906. “The Motor Way” reported “Lander drove a 50 h.p. Thomas Flyer over the one-mile distance in only 57-seconds.”

Today’s image taken on September 1, 1953, shows the Lander Motor’s tire and lubrication shop located at the corner of West Peachtree Street and North Avenue. The parking lot is filled with cars, and includes some produced by automakers other than Dodge indicating that this was a popular tire shop in the area.

Tell us what you find of interest in this photograph is courtesy of the Georgia State University Library.

18 responses to “Lander Motors: National Award Wining Dealership, Atlanta, Georgia

  1. I think the date on this image is a bit off; I see on the left a `53 Olds sedan, and in the lot across the street near the curb is a `54 Ford Mainline tudor, plus a `53 Plymouth parked in the line. Q: Did this Dodge dealer sell ONLY the Dodge trucks, or the entire Dodge line?

  2. I see a 1942 Ford sedan with it’s big chrome grill entering the picture at the lower right, and a 1942? Ford coupe Cop car with a big red light in the trunk, and spot light, center left in the parking lot. Lander also sold tire recapping which was common for many years and disappeared with steel belted tires, I believe.

  3. Either the picture has poor quality, or looks as if the Olds turning ran through an acid bath. I like the seemingly new Dodge pickup in the bay with whitewalls, must be the company truck, with 2 more parked in front of the sedans, which are parked awfully close to one another. I get the feeling they sold US Royal tires.

  4. I believe this John Lander is the father of the artist by the same name, who is the author of the book ‘Drawn to Speed: The Automotive Art of John Lander.’ published by McFarland Books in 2015. John is a friend I’ve known for decades and lives in Smyrna, GA.

  5. Dave, I don’t see a 42 Ford in lower left. I see a fifties Oldsmobile. The signage on the buildings is amazing. Covers every square inch.

  6. I wonder if the main focus of the original photo was actually supposed to be the Samuel Martlin’s U. S. Tire Service business which was surrounded on two sides by the Lander dealership. The address for Martlin was 603 W. Peachtree at North Avenue (the NE corner of Peachtree and North). A photo from the 1953 Atlanta city directory shows the same building with some creative shadowing to block out Martlin’s business.

    Possibly Martlin was bought out shortly after the photo was taken because I couldn’t find him listed after the 1953 Atlanta directory. Samuel Louis Martlin was born in Atlanta about 1899, and he served in the U.S. Army in WWI. By 1920 he was a clerk at a rubber tire company, and he later sold tires, was the manager at Quick Tire Service, and he served as a district manager for another tire firm. He appears to have opened this U.S. Tire Service location circa 1937.

  7. I find the: Dodge Trucks ” sign interesting : (usually sold with Dodge cars ) but I do know that : Sometimes, in: “Certain circumstances” — that the Commercial Product will “stand alone “. With Ford, —It might be: Trucks & Tractors (Fordson, 2 N, 9 N , – etc.) sold together. Note the amount of coupes & two-doors & a Three Port-a Vent Buick , in the “used car selection”- indicating a middle class neighborhood. Note the letter size difference of the LANDER signs . Note the: (what I believe to be): The green (lowest )Signal light ON! Perhaps: We might be viewing the Oldsmobile driver turning left(!) on his or her: Last day on Earth!!! This is indicated by seeing: The left front Fender (to the right) of the oncoming: (Green light car) — and the Oldsmobile ‘s front end —lifting on the left fender — and diving on the right fender — showing: A fast left turn ! ( Lander had a Tow Truck, I’ll betcha! ) The cars: “Jam-packed” for display reasons only — requires: A well- trained (skinny) Lot Boy to safely move the cars . It takes everyone in an agency, (like the award – winning LANDER) to make it run smoothly. Edwin W.

  8. Lander was a Dodge/Plymouth dealer, you can see just the top of the word Plymouth below Dodge on the sign behind the utility pole. All Chrysler dealers sold Plymouths along with one of the more expensive brands in those days.

  9. Spoke with the artist John Lander who confirmed my info posted above.

    He still has a ’50s license plate given to his father by the governor of Georgia with the number ‘NADA 1.’

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