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1940 Mercury Economy Test Run Promotes Good Fuel Mileage

Today’s feature image takes us to Peekskill, New York, to City Hall where a representative of Posey Motors Inc., a Ford and Mercury dealer there is having a City official sign off on the results of the 1940 “Mercury Eight” Economy Test Run. This press photo was likely used to promote the run in the area newspapers. The 1940 “Mercury Eight” Sedan was supplied by the Mercury Division of the Ford Motor Company and was probably one of several such promotional cars touring around the country in late 1939 and 1940.

The Mercury was added to the Ford Motor Company line up in 1939 and the 1940 “Test Car” is powered by a larger 239 c.i. 95 h.p. version of the automakers Ford flathead V-8. The promotion was aimed at demonstrating that the larger car based on a 116-inch wheelbase was capable of providing good fuel mileage. The test gear above, is a small glass container supported by a sign on the hood. Other details can be seen in the enlargeable image below.

Let us know if you can find the result of these tests and tell us what you find of interest in this photograph found via This Was Americar.

7 responses to “1940 Mercury Economy Test Run Promotes Good Fuel Mileage

  1. That picture is in front of the Peekskill Municipal Building. Been there many times for bid openings. If that car made it all the way to Manhattan on that amount of gas in the jar, it has to be a world record.

  2. It looks as though the sun is shining but everyone looks cold and they also all look as though they would rather be somewhere else. Only the guy with his elbow on the hood looks anything like relaxed.

  3. You gotta love the inclusion of the policeman in the long coat. Likely there to ensure that everything was being “done on the up and up.”

  4. Like Hugh sez, Peekskill is 49 miles from NYC today, so in the 40’s, probably a bit more, plus stopping and going. If that car made it that far on a half a wine glass of fuel, I’m sure the oil companies would have shut that down in a hurry. ( maybe they did) That guy in the background looks suspicious.

  5. By replacing the original tired engine in my 1941 Mercury Coupe with a fresh ‘ 51 Ford engine and Lincoln front mounts — the car could achieve 21 miles per gallon under the right conditions . This car was significantly quieter than a standard Ford and helped me to enjoy travelling in the High Sierras Mountains of California . Circa: 1956. Edwin W.

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