A part of successfully selling new cars is taking in good used cars at less than retail prices and selling them at a profit, and thereby make money on both ends of the deal after covering the overhead. Often a dealer will take in a used vehicle it has no interest in just to get the deal done and then send it to an auction or sell it on the wholesale market.
Large dealerships like Samson’s Buick located in Pittsburgh, PA, generally set up a used car lot in a separate location. The main reason for this is to not tempt a new car sales prospect at the primary new car location to get interested in a previously-owned car or because of a lack of space at the main location.
In this case, Samson’s went all-out on this lot by using attention-getting signage. Note the over-the-top neon-lit marquee supported by columns of semitransparent architectural glass and masonry, and the steamers of incandescent lights used back in the period. On both sides at the front of the lot are also odd-looking-lamp-like objects that hopefully a reader can identify.
Tell us what you find of interest in this circa-1951 photograph courtesy of the University of Pittsburgh Library.