One of an automotive sales and service organizations key calling cards is its service and tow truck. Located in the exclusive and toney Beverly Hills neighborhood of Los Angeles, California, at 9230 Wilshire Blvd., Maddux Inc. a Lincoln sales and service agency used this fine-looking modified Lincoln as its tow and service car.
This conversion may have been carried out in Maddux’s body and paint shop, or it was contracted out to a high-quality truck body building firm in the area. The padded top with an extended front visor was likely constructed by one of the local shops that had built examples of the “California Top,” a fashionable accessory in the early-to-mid 1920s. Visible at the rear of the truck bed is a tow pole with a round eye, and below it on the rear step is a towing dolly with steel wheels used for transporting a car with a disabled axle.
Note the convertible sedan, possibly a 1931 “K” or later “KB” with a custom close-coupled coachbuilt body just behind the service truck in this circa-1931 image. On the right-hand side of the bottom photo in the post appears to be a Model “K” or “KB” club sedan. The balance of the photos evidently contain Model “L” Lincolns (1917 t0 ’30) in for service work.
Tell us what you find of interest in this photograph courtesy of the Huntington Library.