The B.F. Goodrich and Firestone tire companies began opening tire stores with combined service and lubrication facilities in large cities around the country in the late-1920s. Goodrich opened a number of new outlets in the Los Angeles, California area in the early-to-mid-1930s probably in an effort to retain its market share during the Great Depression.
These staged promotional photos were taken by the Dick Whittington photo agency of a Goodrich service station on Elk Street in the Glendale neighborhood of Los Angeles (one of Wittington’s 1932 Ford Model “B” roadsters is used as a prop.) On the far-right-hand side of the image are a service area and next to it the lubrication facilities. The second photo below shows a Goodrich balloon tire on a special rim to suit it.
Tell us what you find of interest in this circa 1934 photograph courtesy of the USC Libraries.