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New Deal Texas 25 MPH Speed Limit Sign

Updated – Located in the southern panhandle of Texas, a dozen miles north of the City of Lubbock is the town of New Deal, the spot where this of this speed limit sign was photographed. It is reported that the small settlement named Monroe was first formed in 1909 beside a new rail line heading north out of Lubbock.

Forty years later in 1949 when the population of the town had reached about two-hundred, town officials decided that a post office was necessary and applied to the US Postal Department for a permit. Knowing that there was already a Monroe City in the state, the settlement changed its name to New Deal – the local public school district formed in 1935 during the Roosevelt “New Deal” Days.

The speed limit sign in the photograph apparently dates back to 1949 or later.

Updated – Editors Note: A Northeaster snow storm that is moving through the area today and has dropped over 10-inches of snow in only the last eight hours. Due to continued outages of power and internet services caused by the storm and winds, we will return with the account of this 1911 to ’12 Oldsmobile “Limited” test car pictured below tomorrow morning. In the meantime, you can view other photos and more information about the large and legendary early car built by Olds.

11 responses to “New Deal Texas 25 MPH Speed Limit Sign

  1. Hope you get over the storm effects, without incident.
    That Olds looks like it could manage snow travel, tho not comfortable. Interesting is the look of the hot water manifold to the radiator. I assume we have a six cyl created with three double cylinder barrels. I attempted to locate New Deal on my Atlas. I’ll have to check Google.

    • The 1910 Limiteds used the same I-6 as the Model Z. By 1911, they were using a massive 707 ci I-6 that allegedly only produced 60 horsepower. Only 312 were made over the last two years of production (1911 and 1912). Each year had a different wheelbase – the 1910 at 130 inches, 1911 at 138, and 1912 at 140. The company found that its four-cylinder Defender and Autocrat sold much better, and the Limited was replaced by the Model 53, which had a 380 ci I-6 instead of the Limited’s monster engine and was around half the price (~$3350 to the Limited’s ~$6300).

      • The “ALAM rated” horsepower was computed from the engine‘s dimensions by the then prevalent formula of the bore squared times the number of cylinders divided by 2.5. (So, 5 x 5 x 6 = 150 / 2.5 = 60) The actual hp may have been more. Or possibly less.

        • That’s true, I forgot ALAM’s formula had gone into effect in 1908 (and the original I-6 was from 1907 and pre-dated the ALAM formula).

          The assumptions ALAM made were that piston speed was around 1000 feet per minute and engine RPM around 1500 (which implies a 4″ stroke). For the 707, the 6″ stroke means either piston speed was significantly higher or RPM were significantly lower or a combination of the two, which would reduce the accuracy of the formula (and the ALAM measurements were more for restraining wild claims than reflecting reality, since quality of machining could have a significant effect on bhp without affecting displacement).

  2. Are those chunks of rubber missing from the front tire of the Olds?

    We’ve had sixteen inches here so far, and I’m about to go out and do some snowblowing.

  3. I recently had a tour of the GM Heritage collection in Mich. There was an Olds Limited displayed and an extra engine, too. Very impressive car and engine.

  4. The photo looks a lot older than post 1949, more like 1939 IMHO. It would seem they would name the town contemporaneously with the New Deal, not many years after, IMHO.
    Enjoy the winter! Makes Spring even more welcome!

  5. Hope you’re recovered from the blizzard. I notice tire chains on the Olds. The old timers always said , You can’t drive more than 30 MPG with chains on. So they weren’t doing no top speed driving with that big engine.

  6. The “New Deal” (’33) sign has some well- fed family members in front of it!!! Is it the Mayor’s Wife & kids? Note the backwards “N” ‘s on the sign: (Not un-common during the Great Depression, as the hired Sign Painter might not have recognized “backwards ” on the “N”‘s. I get the feeling that the 25 MPH sign is an official caution that: Speed Measuring & Revenue for the town are just around the corner.

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