Today’s feature images are of Bernard Specker’s Hudson Agency locations in Marquette, Michigan, which was featured in an article in a Hudson Motor Car Company publication in 1954. The piece was aimed at Hudson dealers updating their facilities at the time.
Specker became a car dealer in 1930 and “made money all during the depression.” Later in the early-1950s when Hudson sales were good, he and his crew worked out plans to replace his old Specker’s Garage with a new building, and location that cost $75,000, and a name change to Specker’s Motor Sales. The article states that “As a result of their efforts, sales during 1953 where well over the previous year. Specker stated that “our extra sales were made possible by our new facilities and having the Jet. The Jet is too much underrated by some dealers.”
Specker may have experienced in an increase of sales due to the new facilities as opposed to the shabby-looking old sales lot and building, but the reality was the new Hudson Jet did not perform well in the marketplace and during 1953 to ’54 recession. Hudson profits in 1952 were 10.4 million dollars, but in 1954 resulted in a loss of 8.3 million and a buy out by Nash-Kelvinator.
The complete text of the Hudson article can be viewed below the following images and is courtesy of Auto Historian Alden Jewell. Share with us what you find of interest in the text and photographs.