This Elke’s Pontiac used car sales lot was located on Grand Central Avenue in Tampa, Florida when this promotional photo dated October 20, 1953 was taken. Elke’s new car dealership was situated on Florida Avenue in the City. The first two rows of cars on display appear to be nice and clean and for the most part are late-model automobiles.
It is relatively common in the car trade to hear that most of the money made by new car dealerships is by taking in good used cars at favorable prices for resale and in the service department. Apparently that was the case at Elke’s because this sales lot is neat, clean and attractive with a professional-looking building and excellent signage, some of which is neon.
Share with us what you find of interest in the enlargeable images by Robinson and French below courtesy of the University of South Florida at Tampa. View 100s of earlier Car Dealership photos here on The Old Motor.