Updated – It is that time of the year when the temperature heats up and people flock to ice cream shops for a cold and refreshing taste treat. Many of them choose soft serve ice cream, a product which entered the marketplace in the mid-to-late 1930s.
At that time both Carvel and Dairy Queen introduced their own recipes of soft serve ice cream which is filled with thirty to forty percent of air. The mixes also contain about thirty percent less milk fat, and are served at about twenty-five degrees, warmer than the five degrees regular ice cream is usually served at.
The lead photo and the expandable version of it below contains Al and Connie’s pre or postwar Chevrolet panel truck parked in front of their Dairy Queen store. Note the rooftop mounted loudspeaker and the likeness of “The Cone with the Curl on Top.”
The second image below, taken circa-1970 contains a modern Mister Softee Van with a line of customers waiting to be served.
Share with us what you find of interest in both photographs that are via and taken in unknowns locations. Date and describe both of the trucks if possible and the maker of the Mister Softee van body.
Update – Facebook reader Larry Nuesch has identified the Mister Softee Van as a Boyertown Body built by the Boyertown Auto Body Works in Pennsylvania. View five photos of one of these Van bodies at the Boyertown Museum of Historic Vehicles.