The Harley-Davidson Servi-Cycle, powered by a 45 c.i. V-twin engine was introduced in 1932 as the company’s new entry into the commercial market. It was aimed for use by businesses as a quick and economical means for deliveries and soon found favor in the automotive trades.
Harley-Davidson quickly added an accessory tow bar and bumper clamp for the machine as can be seen in the enlargeable image (below). A worker would drive the rig to a customers home or place of business to pick up a car scheduled for service or repair work. The tow bar for the Servi-Car was quickly attached to the bumper of the automobile and the vehicle was then driven back to the shop. After service work was completed the order was reversed, and afterward, the rider could pick up another vehicle or return to the garage.
“Motor” magazine Volume 98, published in 1952 contains an advertisement placed by Harley-Davidson that includes an endorsement by Clem Wernhoff, Service Manager at Forest Cadillac for the Servi-Car. The Dealership was located at 7033 Forsyth Boulevard in Clayton, Missouri, a suburb of Saint Louis.