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Parking Lot Series: Omaha Nebraska Late-1960s

This large parking lot is located in the heartland of the US, and it is reported as being somewhere in Omaha, Nebraska. The facility appears to be quite full on a bright and sunny winter day in the late-1960s or the early-70s.

The vehicles in the image range from the late-1950s on-up-to the then current models. The bulk of the automobiles are domestics, although there are some foreign cars in the photo that for the most part are manufactured by Volkswagen.

After examining this view for a few moments the fact that a large percentage of the vehicles parked here are finished in various hues of blue is not surprising. It turns out that research over the last one-hundred plus years points out that the majority of human beings around the world favor the color because it is viewed as positive, is also the color of the sky, and most bodies of water. Blue was undoubtedly popular in Omaha at the time.

View other pictures in the Parking Lot Series here. Share with us what you find of interest in this expandable photograph found via contributor Benjamin Ames.

42 responses to “Parking Lot Series: Omaha Nebraska Late-1960s

  1. Parked on the far left in the foreground is a red 1961 CHEVROLET Impala Sedan and also on the far left, 3rd row back, is a white two-door 1959 CHEVROLET Bel Air Sedan.

  2. I was the eccentric driving the early-fifties Chevy in the third row to the right.

    Also, I wonder if the blueness stands out more because of the way old color film fades. Would the lot seem less blue if it were color-corrected?

  3. Good old University of Omaha’s parking lot! This entire thing is now covered with new buildings. Next aisle over I spot a `62 Dodge Lancer wagon, which are virtually non-existent today.

  4. This image reinforces why I dislike parking lots today. True the snow would be covering any visible line markings but I find it unconscionable of how close some park without regard to their “neighbor” being able to enter their driver side door. I offer the 69 Pontiac convertible next to the 61 Impala sedan in the lower left as proof. I choose to park at a distant spot from others and gain some exercise in the process.

  5. I see a lot of cars built after 1965 here. The red 1967 Camaro SS, 1969 Chevelles, numerous Chevy Novas and Impalas and even a Pontiac GTO convertible.

  6. Ha! So by that logic, one rarely sees a blue car today, hmmm. No foreign cars is right. Was a slow change in the Heartland. The roadster looks like a Datsun 1600 and a Volvo 140 series across the aisle, but that’s it. The ’66/7 Fairlane not getting any traction that day.

  7. Lots of neat stuff.
    Bottom right corner is a Date in 1600/2000 “Fairlady” convertible with aftermarket hardtop with porthole.
    Next to it a 59-60 Chevy wagon.
    The row behind it a 65-66 Mustang, and next to it a Cougar convertible.
    Nose to nose with it is a 67-68 Mustang. In the row behind it, facing away from the camera, is another 65-66 Mustang, a blue Nova and then a 69 Mustang coupe or Grande.

    At least 2 64 Galaxies…blues ones in second and third row.

    Fourth row from top…green Maverick, another 65-66 Mustang, a 59 Ford, a 68 Impala/Caprice two-door. A 65-66 Rambled wagon, beetle and Squareback VW, 69 Mustang, 64-66 T-Bird, and a C3 Corvette.

    Finallly, in back of the 67 Camaro is a white Lancer(?) Wagon. Also, the red Barracuda.

  8. This scene brings back memories of one of my favorite first cars! The green 1966 Fairlane cruising in the front lane reminds me of my 1966 Comet Capri sleeper (390) I bought from my dad! Looks like there is a ragtop red 1966 Fairlane in the far right second lane of parked cars also. I had a lot of fun with that 390! Thank heavens fuel was cheap in the early 70’s!!

  9. Any guesses on what is in the lower left corner of the photo. Looks like some sort of roof rack but the red insert is weird looking>

  10. A light ivory early 911 or 912 coupe sits just right of the light pole, next to the gold VW cabriolet. An old Omaha friend, Howard Shoemaker, drew cartoons for Road & Track and Playboy. In the 1960s he and Jan had three kids, and their only car was a 356 Speedster, winter and summer. They later moved up to a ’67 911S, now being restored in Germany.

  11. Second row, 7 cars from the left looks like a 1963 full sized Chevrolet Impala, Bel Air, Biscayne. I don’t see anything newer if that’s what it is. Blurry photo if I blow it up.

    • Really, perhaps another look is warranted. Mustangs, GTO’s, Barracudas, etc. and that hot rod Fairlane in front area all post 1963.

  12. Bottom row the roof rack belongs to a VW bus. White beetle with a sun roof. White VW Karman Ghia. Silver Datsun Fairlady? Center upper of picture is an orange VW convert. Left of Vdub is a white Porsche. Right of that is a VW square back (411?). Lots of VW represented here. No worries about antifreeze in Winter little blue VW in the center needs new heater boxes-still has snow on the roof. The Ford Fairlane in the bottom row looks to have some race gear-wide tires on rear & mags on front. Lifted? Thanks for the pic, Dave

    • Hugh, leave that poor VW alone. It doesn’t need new heater boxes, the owner just lives less than 10 miles away and it hasn’t warmed up yet. :^)

  13. In the 2nd row of cars from the back of the lot, 3rd car from the left, is a white over white 1962 BUICK Special Convertible; just to the right of this BUICK is a white over blue 1959 CHEVROLET.

  14. Omaha must have had a very active VW dealer! Without getting out my magnifying glass, I count 7 Beetles, 2 Ghias and a squareback wagon.

  15. Love this picture, right up my alley, several Karmenn Ghias’ (old Karmenns never die, they just lose their Ghias), a number of Beetles, even a Porsche 911/2, Mustangs, a Barracuda, a red thing with a white convertible top that might be an MG B, a Volkswagen “station wagon” (forgotten what they were called), a VW camper van, a Ford Maverick, a Rambler or two, great variety in this picture!

  16. Not a Cadillac, Lincoln or Imperial in the lot as far as I can tell. Definitely a working class population. In mid-America back then a luxury make was a sign of pretentiousness. Those who could afford a luxury brand usually chose an Olds 98 or Chrysler New Yorker instead in order to be less conspicuous.

    The oldest car seems to be the 1951-1952 Chevrolet in the upper right hand section. The equivalent 15-year old car now would be a 2003 model. How many 2003 and older cars would you find in a mid-western parking lot today? The 1961 Ford wagon in the center of the photo is what — 6 or 7 years old? Look at the rust around the rear fender openings. You can guess the frame is just as bad already. We often fail to recognize how much cars have improved in the last 50 years.

    Near the left border is a dark red 1960 Pontiac Catalina 2-door sedan. This was the base Pontiac price leader advertised, but not stocked by many dealers. When I wanted a 2-door Catalina “post” sedan in 1966 I had to go to several dealers before I found a dealer who would actually sell me one. With a low HP 389 (that’s 6.4 liters for you young folks), three on the tree, dog dish hubcaps, no power steering, no power brakes, an AM radio as the only extra it was $2500 brand new, out the door. I guess prices have increased even faster than quality in 50 years.

  17. In the row just behind the blue VW is a 1967 Oldsmobile 88 Hardtop Coupe. You all remember when they used to make Oldsmobiles, don’t you?

    • Richard, indeed I do! My friend had one just like that, in dark blue, a Delmont 88. We learned that it was a very easy car ot bury up to the axles in mud late one night.
      PS: I LOVE your operas! Keep ’em coming!

  18. Up near the top left is what looks to be a dark Maverick, and those came out in 69.

    Expected to see a Studebaker or two, but nary a one.

  19. Definitely a university parking lot with plenty of VW’s, Mustangs, Fairlanes, GM Pony and B-O-P intermediates. Surprisingly few Rambler/AMC’s, though a dark ’60 Classic and a ’61-’63 American far back.
    The unicorn is the white ’62 Dodge Lancer station wagon, rare then, nearly non-existence now. The dirty, dark blue ’61 Ford station wagon looks like so many back in the day, a battered workhorse on its last run.

  20. I can smell that parking lot.

    Something about the distinct cocktail of rich-running 1960s cars in winter with whatever indescribable spice the salty, slushy snow adds.

    Not exactly something I miss, though….

  21. Curious thing about this picture – I spot a 1970 Maverick, which was intoduced in April of 1969. But I cannot find any other 1970 models. Yet there is snow. Either this was a late spring snowstorm in Omaha, or the 1970 models got off to a slow sales start there.

  22. A Glen Green 1970 AMC Ambassador is in the second-from-bottom row, and there might be another 122″ Ambassador (black vinyl top) in the fourth row.

  23. if this is truly the University of Nebraska at Omaha campus, I might see my wifes 1960 Plymouth Valiant…blue of course.

  24. Lost in the pixels in the next to last row, if you work your way over from that red/white MG(?) towards the left, next to the ‘59 Chevy is a distinctly European maroon sedan with so much glass there is little metal left supporting the roof. The very vertical windshield makes me think Lancia, which would easily make it the rarest item in this Nebraskan lot.

    Where is Matteo when we need him?

  25. Loved seeing all the VWs. I was driving a VW bus at this time but on the East Coast. By the way, you have Volkswagon in the second paragraph at the top.

  26. Speaking for myself, and perhaps a few other motor buffs, I definitely prefer parking lot photos from the late 1940’s to the early 1960’s a lot better. That’s my era. Too many cars here are just too bland looking for my liking.

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