Radio station mobile units or promotional cars and vans are usually covered in lettering and two-tone or bright color combinations to make them more eye-catching to the general public. The three distinctive examples shown here certainly do gain attention and date from the 1940s, ’50s, and ’60s.
The lead image contains two female models wearing “Blue Bonnets” for a promotional event by Radio Station WADC in front of a “Schmidt’s” market located in Marietta, OH. The wood-bodied Pontiac station wagon is a 1948 or earlier model. The “Yellow Blue Bonnet Margarine” refers to the yellow dye pre-mixed into the Company’s regular margarine which is white so that it resembles butter. At the time many white margarines came with a yellow dye capsule that needed to be broken and stirred into it.
The CFPL Radio “Mobile Station” 1960s Chevrolet “Greenbrier” van in the photo (below) is equipped with an aftermarket add-on top. The large “Tony the Tiger” likeness on the top of the van and the add-on flashing red light on the front portion of the main roof surely gained attention in this “Tiger in Your Tank” Esso filling station promotion.
And finally, the last promotional picture (below) contains a KALE Radio Station 1950s Edsel station wagon and trailer “Mobile News Unit” and “Mobile Broadcasting Studio” touting its “Your Better Music Station” and the “News When Its Still News” advertising.
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