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Qudrapoise Suspension – 1935 Buick on a Street Car – Hanging Overlands

Four unique photos from the St. Louis Missouri area make up today’s feature. The lead image and a related photo (above) contain streamlined 1934 Studebaker four-door sedan publicity shots used for promoting its “Qudrapoise” suspension system. Similar three-wheeled and side hill pictures have been used by automakers for decades to gain attention for its models. Learn more about the 1934 Studebaker features here.

During the Great Depression automobile dealers had to get very creative with their advertising campaigns to sell new cars. This image shows a 1935 Buick four-door sedan on top of a St. Louis Public Services Company flatbed maintenance car surrounded by sales signage. For a fee streetcar companies would cycle a product advertisement such as this around its network of tracks and garner a lot of attention for the advertiser.

And we end up today with this advertisement for architect Albert B Groves showing the interior view of a reinforced concrete building designed for the Overland Automobile Co. by his firm. This mid-teens photo of a storage room at the facility shows Overland cars suspended from the ceiling as a way to store more new vehicles in the facility.

Share with us what you find of interest in these photographs courtesy of the Missouri Historical Society.

16 responses to “Qudrapoise Suspension – 1935 Buick on a Street Car – Hanging Overlands

  1. $934 for that 1935 Buick, delivered in St. Louis is equivalent to 17,300 2018 dollars. Sounds good for an 8-cylinder Buick sedan, with side-mounts to boot. Wonder what the small print on the sales contract said…

    • It said; No power brakes, no power steering, no air conditioning, no automatic transmission, no power locks, no power windows, no tinted glass, no outside mirrors, no air bags, no seat belts, no outside mirror, etc. etc. etc.

  2. As you probably know the 1934 Buicks were carried over to 1935 and the advertising here tells us the car is a 1935 model. You would not have bought that [particular car for $934, That price was for the low price Series 40. The car on the tram is, I think, a Series 60 Club Sedan for which The Standard Catalog quotes a price of $1462. The bigger Series 90 Club Sedan is very similar looking, and if it was a 90 then the price would be $1965.

  3. Studebaker’s advertising for its “Quadripoise” suspension was masterful, if not totally understandable. Some of it can be found in old newspapers (The Kingston Gleaner, e.g.) by searching for it.
    It could just be an early anti-sway bar, but I can’t tell. I would love to find a full description.
    The ’35 Buick at $311 down (and $17 a month for 36 months?) was a bargain. I bought a like-new ’41 with 25,000 miles for $25 in about 1960.

    • Hi Jim, I thought it was “quadripoised” too. The ’58 Pontiac boasted “quadra-poised”( sp) suspension, which consisted of upper and lower control arms, coil springs and ball joints

    • Super stiff sway bar or not, I’ve gotta think there’s a pile of bricks in the trunk. Unless the front and rear suspensions on each side are similarly linked. The original Minis had their hydraulic suspensions interconnected that way so as the front wheel deflected the rear of the car would rise as well That said, I have seen antique farm tractors with a single front wheel offset completely to one side so it was in line with the rear.

    • Hi John, not even. I believe, 1934 was the worst time and the typical household income was $1,600/year, or $133/mo. for semi-skilled workers, unskilled, much less. Farm hand was the lowest paid, at $216/year. Not many farm hands bought new cars. Cars, of any kind, were out of reach for most Americans.

      • I have the sales contract for my father’s purchase of a new 1934 Chevrolet Standard Coach and it calls for 18 $27.03 monthly payments after a $182.90 down payment. Not sure how my parents afforded it on my dad’s wages as a freight handler and with a newborn child (me).

  4. AMC used that saying in their ’60’s cars. “Tri-poised Power” mounting for the motors, a fancy term for 3 motor mounts, pretty much standard of the industry. I’m sure many had no idea what that meant on the air cleaner.

  5. Even in the Depression, Buick dealers may have had a hard time clearing out the ’35 models because the all-new ’36 was a much better car: all-steel body, independent front suspension, juice brakes, new straight-eight (?), etc., etc. The Century model would do 100mph, though having ridden in one at that speed, I’m not sure that was a good thing!

    The 4-wheel mechanical brake system had a vacuum assist which operated extremely well. I know because our 1934 Buick was a great driver and a serious tour car for a dozen years from 1995 through 2007, at which time a small bit of maintenance turned into a full restoration, taking the car all the way to AACA First Junior, and then Senior recognition at Stowe and Bristol in 2011, followed bt Grand National First in 2012 in Shelbyville, TN, and Grand National Senior at Moline, Illinois in 2013.

    The braking system was flawless in operation, and at least the equal of any modern drum brake car!

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