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Phelps Chevrolet Line-up of the First Year 1967 Camaros

This scene was recorded on the front lawn of Phelps Chevrolet “Eastern Carolina’s Volume Dealer” located in Greenville, NC. The press photo was taken by a photographer from the Greenville “Daily Reflector” apparently for a year-end clearance sale held on August 1-3, 1967. In the line-up, visible here are seven Camaro’s four of which are Super Sport models and the third from the far end is a Rally Sport.

1967 was the beginning of production for the all-new Camaro, Chevrolet’s new offering that was under development since the early-1960s and rushed into production to compete with the Ford Mustang. The first examples were on sale in the showrooms in September of 1966 and available as the standard model, the Rally Sport (RS), the Super Sport (SS,) and later in the model year the Z/28 was introduced. A wide range of engines was obtainable including six-cylinders and V-8s in sizes all the way from 250 c.i. to 396 c.i.

Share with us what you find of interest in this “Daily Reflector” photograph courtesy of the East Carolina University Collections.

Learn more about the First Generation 1967 to 1969 Camaro design at Chevrolet.

20 responses to “Phelps Chevrolet Line-up of the First Year 1967 Camaros

  1. Seeing my first Camaro was a memory I will never forget. 11/66: Neighbor that is a local Chevy dealer got one for his wife as a demo: a pale yellow RS/SS cvt., 396 automatic, PS,PB, AC, PW, and the ‘mag’ wheel covers! Odd she would want one of those in the midst of winter. It didn’t handle snow well at all. Rode to school that year in it a few times and still loved it!

  2. It looks like they have yet to be dealer prepped since the wheel covers are not installed yet. My first Camaro was a 1967 SS/RS 396 4 speed, posi, Convertible , white with white top and bright blue deluxe interior with console gauges. It was a very fast and comfortable car. My last Camaro was a 1967 RS with deluxe interior, butternut yellow with black top and black interior. It had a 327, Powerglide and posi diff. The 327 was a very smooth running engine. I traded it for my current car, 1956 Bel Air Four Door Hardtop. Kids necessitated a sedan.

    • Michael, I believe Chevrolet called the four-door hardtop a “sports sedan.” They are fairly rare today. I always wondered – are they any more prone to leaking than a two-door hardtop?

    • Many dealers put these out on display with no wheelcovers so they wouldn’t get stolen. These cars didn’t stay on the lot long enough to need to look pretty…

  3. I like the ratio of RS/SS cars to base models.
    Personal opinion…the base models w/o hidden headlights really looked cheap (much cheaper than a Mustang or MOPAR) and came across as GM announcing “let’s design ’em to be easy and cheap to build.The

    Also note the preponderance of vinyl tops on the Camaros in the front row and the few in back.

    Finally, notice the large Chevy truck chassis cab. Wonder what it became?

    • Sorry, Ernie, but the ones with the hidden headlights are the RS models. The RS package was just a trim package. Most of these seem to be RS and SS. The SS is a performance package, either 350 or 396 engines. The single one with visible headlights and the nose strip just has the D91 stripe package which was part of the RS.

      • Doug…thanks for confirming what I thought.
        RS had the hidden lights, SS was the sporty package.
        In the early 60s the SS package was more of a trim level than a performance package. I understand you could have a SS powered by a six.
        I don’t know if that was still the case in 67 and Camaros.

        • The SS badge started in 1961 on Impalas. Over 400 were made with special suspensions and interior features and all of them either had the 348 or 409. I am not sure you could get an SS Camaro with a six, but you could with an RS I think. I recollect that the SS came with either a 350 or a 396. The bomb was the 302 Z/28 engine made for Trans Am homologation, really a sporty engine that fit more with the image of a road racing Camaro. FYI, they were also built in Switzerland, but had the 283 V8 with a four speed and diff lock with disc brakes!

    • Thanks SCOJO, it’s the 1st thing that caught my eye. ’67 was the 1st year for the new body style and I read, the tandems axle jobs,, shown here, had 2 engine choices, the 366 gas V8 or the DH-478 diesel ( whatever that is) It probably never looked like that again.

      • Further research shows, the DH-478 was the old Toro-Flow V6 diesels, that apparently, had no connection with the later V6 Detroit diesels. I’d have to imagine, as never been behind one, they, like most early diesels, were total slugs. They put out, in naturally aspirated form, about 195 hp, which wasn’t much more than the gas job.

        • The Toro-Flow was basically a diesel version of the GMC gas V6. New Idea used them to power their Uni-Harvestor and they as far as I know a dependable engine. Biggest problem I heard about them was injector lines fatigue cracking and leaking and not a common problem. Toro-Flow was a 4 cycle versus the Detroit or “Jimmy” was a 2-cycle diesel. According to Wikipedia the first Detroit Vee engines appeared in 1957 which would have been about 5 years ahead of the Toro-Flow. I have often wondered how the development and manufacture of the Toro-Flow ever managed to get approved as with both the 53 and 71 series detroit engines they had an engine size for everything fro m a heavy duty pickup to class 8.

          • Seeing that truck chassis is a tandem I would venture a guess that if gas powered the engine is a 427 “tall block” truck engine with a Spicer 5+4 transmission combo behind it. This was a very common setup for dump trucks. I drove a 72 C-60 dump truck set up that way, hauling rock and asphalt. Running empty 5th on the main and overdrive on the auxiliary, it would cruise at 70 mph with the greatest of ease. And would also use 7 to 10 gallons less gas per day than the Fords and Internationals!

  4. Love this one as my Dad bought a 1967 RS Convertible in 1972 for my Mom from his boss who purchased it new. I took the drivers test in it, first date, prom, etc and was in it in 1977 when I heard Elvis died. Drove it in the Ohio winters in the 1970’s with snow tires and bags of sand in the back that made it just ok in snow. It later became my parents primary tour car with AACA. I inherited it a few years ago from my parents and took it to my 40th class reunion. Had it out last weekend for exercise. While I like brass cars better, my wife likes to drive the Camaro on nice days with the top down. Been watching your site for years and love it.

  5. A gearhead I know once referred to those model Camaros as “Turtle Camaros”
    Anyone else ever hear that term?
    He was from Tennessee.

  6. In mid-1974 I bought a pale yellow ’67 Camaro. Six cylinders, three on the tree. Not a road rocket but a great highway cruiser, and very easy on gas when the lines were still long. One of the several cars I wish I could have kept!

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