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Wade Ford New and Used Cars Atlanta Georgia

Editors Note: We will be taking the Fourth of July holiday weekend off and will return again on Monday morning July 8, 2019 with a new feature. We hope that all of our readers have an enjoyable weekend.

Today’s feature images of Wade Ford date to September 26, 1963, and contain the Dealership buildings and car lots that were located on both sides of Spring Street NW in Atlanta, Georgia. The photos were taken on “Ford Day” which was when the new 1964 models were introduced to the general public.

This area of Spring Street in Atlanta was filled with car dealers during this period. In addition to the Wade Ford buildings visible on both sides of the road, past it on the left-hand side was Harry Sommers Chrysler, and on the right side Boomershine Pontiac. In the last photo (below) the Bill Spreen Volkswagen “Truck Department” is visible on the right-hand side.

Share with us what you find if interest in the photographs courtesy of the Georgia State University Library. 


21 responses to “Wade Ford New and Used Cars Atlanta Georgia

  1. In the lead photograph, on the far right, is a 1961 RAMBLER Classic Custom Cross Country station-wagon [parked next to a two-tone1958 CHEVROLET Brookwood station-wagon] .

  2. Must be some time in 1964 I guess; used-car lot with lots of different `63 models, including plenty of Fords. I like the black `60 T-Bird up front. The sharp two-tone `58 Chevy Brookwood wagon looks like it has plenty of miles left on it. I would want to check out that black `63 Fury cvt. to see if it has the 426 Wedge. If so, IT’S MINE;-)

    • Photo taken Sept 26, 1963, Ford Day, when the 1964 models were introduced. I can see 5 of the 63’s on the lot. If they are used, they must be demos or factory exec cars.

    • No worries there Mr. Fox, a 413 it is. And it’s wrapped in my favorite model, this is a Sport Fury convertible. I did my best Marty McFly impression to go back in time and have already signed on the dotted line for this one!

  3. In the lead photo and Item 1 of 3, from the left a ’63 Galaxie sedan, a ’59 Ford Fairlane, a ’63 Plymouth Fury…likely a convertible, a white ’62 and a black ’60 T-bird (with another ’60 seen in the 2nd row in white), a ’58 Chevy wagon and a ’61 Rambler Cross Country.

    In Item 2 of 3, indeed the Plymouth is a convertible and the ’58 Chevy wagon is a Brookwood, as AML identified. Behind the T-bird in the 2nd row, probably a ’62 Chevy II (emblem on hood vs part of the grille surround of later models) and possibly a ’62 Falcon Sports Futura.

    • Looking at it again, on the Rambler wagon that I thought could be a ’61 or a ’62, I don’t see a separate chrome strip between the headlights and bumper…thereby making this a ’62.

  4. “Wade” a minute, didn’t we see this before? Just kidding. What a great promotional tool, park a like new ’63 Plymouth out front, as if to say, “See, someone traded a new Plymouth for a new Ford”. Next to the office, is a F500 with bare chassis. Sure are a lot of ’63 Fords. Leftovers, maybe? The VW’s, I think are ’63’s. ’64 had smaller wheels. Just think, at today’s prices, each one of those would be 5 figures. Who knew?

  5. In photo #2, you get a nice view of the MOPAR 2Dr ht. coupe.
    Good looking car!
    And this Ford Day would be the last before the Mustang.

  6. Sept. 26 1963 and that dark ’63 Plymouth behind the one way sign on first picture been traded in already. It’s on the left side in the second picture.

  7. Interesting to see all the VW Type 2 vans and possible Transporters. Just three months after these photos were taken, in December of ’63, President Johnson signed the Chicken Tax law that levied a 25% tax on all imported light trucks in response to the European Common Market placing an identical tax on imports of US chickens, since the US had flooded their markets with far cheaper chickens…taking nearly half the market.
    The Type 2 VW commercial vans and pickups soon disappeared from US dealerships.

    The Japanese figured out that by importing their pickups without the bed installed (and attaching them later in the US), they got only a 4% tariff. They did that in an arrangement to import the Ford Courier and Chevy LUV…brands that were apparently more palatable to US authorities. That loophole ended around 1980.

    • Hey, that is my 4-door 59 Ford sitting there. Wonder if it still has the hopped up 390 I built for it? And one of my favorite Fords, that 63 1/2 Galaxie, just to stylish to my young eyes back then. I have been watching some Goodwood Revival races from past years and there is one of those lightweights Ford sold with a 427 that still races amongst Lotus Cortina’s and Alfa GT’s. It was very competitive in 63 and still is. More recently a 64 Fairlane Thunderbolt, lightened with a 427, but built for drag racing, has joined the fray and is even more competitive! A real treat to watch both those cars do road racing.

      As for Japanese pick-ups, the tariff was a bit of overkill as none of the Big 3 made anything in that class, but they sure became popular in a hurry, probably the start of our pick-up craze of today. I had a Mazda with 1300cc engine, soon to be named Courier, and it did real yoeman work for a city slicker like me, hauling dogs, camping gear, GS550 Suzuki among other things. Good quality, enough power to stay with traffic, and a bed long enough to sleep in.

      • In 1962 and in the first half of 1963, the Galaxie 500 could be ordered with a 406 cu in V8. For 63 1/2 the 406 was discontinued in favor of the 427.

  8. Anyone know what the white car is in the first photo on the second row, between the Plymouth and white T-bird? It looks like a Ford except the back end looks wrong.

  9. My neighborhood, or within a bike ride, when I was a kid.
    I recall the ’62 Pontiacs being shown on the sidewalk of a shopping center; very impressive style to a 6 yr-old.
    This site is always a great visit.

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