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1930s Ford Super-Service Stations

In an effort to capture a larger market share in 1935 the Ford Motor Company was promoting “Ford Super Service Stations” which were service garages that also sold gasoline, parts, accessories and new cars. The concept was not a new one as the Automaker sold franchises for similar operations as early as 1914. In 1931 the “Ford News,” a Ford Motor Company dealers publication reported about a Ford dealer that operated a “Super Service Station” which may have been the beginning of a sales campaign to promote a new name for the facilities.

The lead image taken at an unknown location contains a 1935 Ford three-window coupe at one of the “Super Service Stations.”

  • A parts and accessory display photo at the Stark Hickey Ford Super Service Station in Detroit, MI, dated April of 1936.

Earlier we covered the Casey Ford “Super Service Station” at the Pacific International Exposition in San Diego, CA, in 1935 which the Gilmore Oil Company was also involved in.

Share with us what you find of interest in the images by the Ford Photographic Department courtesy of the Henry Ford.

  • Pictured (below) on August 20, 1935 is the Parfet Super Service Station located in Port Huron, MI.

11 responses to “1930s Ford Super-Service Stations

  1. Station in the first picture says “Stop Your Motor”. My daddy use to laugh about the attendant pumping gas into a Cadillac who said to the driver, “Sir, could you stop your motor. You’re getting ahead of me.”

    You don’t see signs for “Money Back Guarantee” these days. Or “Hi – Speed”.

  2. The second picture can’t be older than 1936, but the new tyres on sale look very skinny, two different sizes, most likely Model A both 19″ and 21″. In the last picture, the 1936 Ford Tudor Touring Sedan in the show room has white wall tyres, were they a factory option or a dealer upgrade? The Lincoln Zephyr at left also has white walls, but that is not surprising.

  3. Not that cars today need that much, but surprised and disappointed that some dealership in a rural location isn’t trying the same concept.

  4. The “Parfet” photo was taken with a 4×5 camera with “swings and tilts” that let the photographer compensate for distortion. Notice how the building and chimney on the right side are perfectly vertical. Not possible then with any other type of camera.

  5. Seeing the last photo, it occurs to me, “Why didn’t more service stations and car dealers team up?” It DOES seem like a natural combination.

    I know in Europe a lot of dealership have gas pumps or did back in the 20s and 30s.

  6. I like the art deco styling of the building with the rounded showroom Windows. Any hints as to when it was built?

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