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New Car Dealership Postcards Lure Customers Back Into the Showroom

Presently new car dealerships send out emails or a direct mail letter to past and potential customers, but back in the 1950s and ’60s new car dealerships used postcards with colorful Kodachrome images in an effort to entice car buyers to visit their facility. Usually, the photo contained the dealer’s building and inventory out on the lot, although pictures of the inside of the showroom were used on occasion. Today we are featuring four postcards used by three dealerships.

The lead image and the enlargeable version of it (below) date to 1966 and contain Anderson Ford located at 707 South Washington Blvd. in Sarasota, FL. Some of the new car inventory is in front of the showroom and the used car lot is visible on the far right of the postcard. Sarasota Ford is at the same location today.

Share with us what you find of interest in these postcards courtesy of auto historian Alden Jewell.

  • Raymond P. Scott Oldsmobile located in Wynnewood, PA, is pictured (above) in 1957 at 265 East Lancaster Ave. The postcard (below) was taken ten years later in 1967 when Scott was also selling Ramblers. The building has survived and now houses a Nissan dealership.

  • A finally a view of Furlow-Cate Ford located at 4009 Brainerd Road in Chattanooga, TN in 1964. This location now contains a shopping plaza.

16 responses to “New Car Dealership Postcards Lure Customers Back Into the Showroom

  1. I just Googled Wynnewood Nissan and although extensively remodeled the building design looks essentially the same.

  2. To me the most interesting photo for car spotting is the 4th photoof Furlow-Cate Ford, particularly the A-1 used cars. In the front row (behind those parked by the grass) a black so-called “’63-1/2” Galaxie 500 or 500/XL Sports Hardtop, a white and light green ’59 Galaxie Town Sedan, a ’61 or ’62 T-bird coupe, a ’61 Impala Sport Sedan with a white ’64 Olds Sport Coupe in front of it…it seems to have the narrower rocker panel trim of a Jetstar I than a Starfire.
    In the 2nd row on the left a ’57 Chevy Sport Coupe, either a Bel Air or a Two-Ten. Way to the rear appears to be a white ’62 Country Squire.

    • Hi Pat, in the 1st photo, could the green ’66 Ford fastback be a 7 litre? In the 3rd pic, I see several ’65 Ramblers on the right side of the building, I wonder if Scott sold Ramblers too. John (below) is right, if that’s the finest dealer, I’d hate to see the worst. I believe they just got the black ’64 4 door in from Chicago,,,( no wheel covers)

  3. The 1957 post-card of Raymond P. Scott dealership has a 1957 OLDSMOBILE Fiesta Station Wagon. Hard to tell if it’s a Golden Rocket 88 or Super 88.

  4. “The South’s Finest Ford Dealer”, looks pretty decheveled to me. Lot needs to be paved, tired looking used cars, and dilapidated used car office. On the other hand, the Oldsmobile dealer has a nice, clean building, great looking showroom, and a very nice used car lot.

    • Did a quick google search; looks like Furlow-Cate Ford sponsored the 66 Fairlane that Ned Jarrett drove in nine Nascar races during the final season of his career.

  5. That black 64 Galaxie at Furlow Cate looks like it’s been run hard. The little medallion behind the front wheel means it probably has a 390 or 427. Judging from it’s tuckered-out condition, I’m guessing a 427.

    I remember Ford Garages in the early 60’s that were really other businesses that had a FoMoCo franchise, but Furlow Cate takes the cake for being the most non-dealer car dealership.

  6. I’m looking at a small-screen hand-held device outdoors (in shade yet still suffering sun glare): I do see the “Fiesta” badge worn by all hardtop wagons but do not see the triple-vaned wheel covers worn by Super 88s. Does that solve the mystery? No, but it does let me tell an old Olds (and olden-time American auto manufacturing) tale. Automotive badges sometimes told truths and sometimes lied. Like politicians. Especially when they lacked proper parts. And principles.

    More than one 1957 Fiesta hardtop wagon left the factory with incorrect fender badges (which read “Super 88” and had different hole spacing): had this car been one of those, we would know!

    Five non-links for interested car truth sleuths:

    lov2xlr8.no/brochures/olds/57olds/bilder/4.jpg

    lov2xlr8.no/brochures/olds/57olds/bilder/9.jpg

    fusickautomotiveproducts/number=570248/9

    fusickautomotiveproducts/number=570292/3

    hemmings/article/1957-oldsmobile-super-88-fiesta-wagon/

    And two for sleuths into CAR body building:

    BJ/1957-OLDSMOBILE-SUPER-88-FIESTA-WAGON-82231

    BJ/1957-OLDSMOBILE-FIESTA-WAGON-213274

  7. PS – And enjoy their first-gen Vista-Cruiser, too!

    Not a ’69 star of “That ’70s Show, ” but still cool.

    • Hi RC, that would be the Sprint you may be referring to. By ’65, I read, the Sprint fastback( I think this is a regular 2 door) had the 289, but would be a rare car, with only 3100 ’65 Sprints, and wasn’t even mentioned in the sales brochures.

  8. In google street view the Ford dealership in FL is still there as Sarasota Ford but the building shown is now the backside of the dealership and remodeled.

    The Olds dealership is now a Nissan dealership and the building has much the same style but covered in a metallic cladding. Also Lancaster Ave at that point is Lincoln Hwy, route 30.

    The last dealership in TN is no longer there and nothing appears to remain.

  9. I would have thought that, between the minimum print order and the fact that they would be ‘dated’ after one model year, these would be a major investment — only for a large dealer.

  10. Not sure where I saw it, but I’ve seen a B&W 8 x 10 of Ray Scott Oldsmobile when it open in `53. A spankin’ new Fiesta cvt. sat at an angle in the front window for enticement, much like the black Fiesta wagon does in `57. There is also a postcard floating around of the same dealer in `59, with tons of eye candy both on the showfloor & out front. (Here again, I feel I was born about 15 years too late…sigh.)

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