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Noble Duff Meteor Lincoln Mercury at the Royal Windsor Garage

The Royal Windsor Garage was located at 334-364 Dougall Avenue, in Windsor, Ontario Canada a few blocks south of the Detroit River. It was a large private three-story parking garage complete with service facilities that were in operation as early as 1928. At some point in time possibly post-war, Noble Duff purchased the facility and located his Meteor Lincoln Mercury dealership in the Garage.

The lead image of the backside of the building where the Noble Duff Service Department was accessed and a full-sized enlargement of it (below) contain a 1957 Canadian Ford Monarch photographed in August of 1958.

Share with us what you find of interest in these photographs courtesy of the Southwestern Ontario Digital Archive.

  • 1957 Canadian Ford Monarch in the lot behind Noble Duff Meteor Lincoln Mercury.

  • Partial view of the front and left side of the Royal Windsor Garage with Noble Duff signage.

  • A Mercury Canadian Ford tractor photographed near the service entrance in 1952.

28 responses to “Noble Duff Meteor Lincoln Mercury at the Royal Windsor Garage

  1. In the Lead Photo and Item 1 of 3, up front would be a ’57 Monarch…probably a Richelieu. On the right, a ’57 Dodge (vs a ’58 where the lower side trim ended about 6” ahead of the taillight) is either a Canadian Custom Royal or a US of indistinguishable model.
    Behind it on the left a ’52 Ford and a ’53 Pontiac, either a US Chieftain or Canadian Laurentian

    In Item 2 of 3, a ’56 Chrysler New Yorker to the right and a Windsor to the left with a ’55 Ford Fairlane, ‘55 Buick Special 2-dr Riviera and a ’49 or ‘50 Chevy Styleline DeLuxe sedan. In the alley to the right a ’55 or ’56 Monarch or Mercury.

    Item 3 of 3 appears to be a ’52 Mercury M-7

    • What make is that black and white sedan situated behind the Monarch and parked next to a ’53 Mercury in the lead photograph, any ideas?

    • Morgan, it looks like a ’46 or ‘47 Nash 600 4-door Slipstream with its mostly skirted rear wheel (vs a ’48 with vertical taillights and no chrome side trim).

      • A ‘46-‘47 Nash Slipstream (i.e. fastback) it indubitably is then. It may have even been made at their new Toronto plant which had started production in late 1946. I kind of doubt though that it came out of the factory having that white top. It was probably painted later, as it doesn’t look natural. Thanks for the identification.

  2. Dave, that is a strange looking Ford for 1957. The tail feathers look like a Mercury. I know there were some Canadian-made Fords that were different than those made in the USA. I thought it was just during the war years, like for instance the Mercury pickup.
    Is the lettering across the front of the hood M O N A R C H, or M E R C U R Y?

  3. In the 2nd expandable picture, center, is a dark 1954 BUICK Riviera, either a Century or Special, with a bent front bumper.

  4. In the lead image, parked facing the camera at the far left, I think I see the front edge of a `55-`56 Vauxhall sedan? It’s parked next to a `52 Ford. (More typical to see in Canada than here. In `58, GM paired up Vauxhalls with Pontiac dealers, giving them an import to sell in the newly developing market.)

    • Hi Will, the “V” in the grill threw me off, but it’s a ’56 Vauxhall Velox. The “V” must be for Velox, because they had in line 6’s.

      • It’s a ’57 Vauxhall Velox as proven by the V . The ’56 is “V” less. Both have rather horrible tail lamps. The ’56 has large bullets above rear fender coves, but the ’57s are …what…stylish. Sheesh. Perhaps the evil draughtsman responsible for that grand mish-mash was trolling the department head? Or, just having a laugh and a pint…after it was, surprise, signed off.

        There are at least three highly desirable Vauxhall 30/98s for sale with asking prices of £ 180,000 – £ 200,000 and for £60,000 there’s a nice 14/40. The twenties’ Vauxhalls offered prestige and performance for the few and a few enthusiasts today.

      • Will, you were correct in your earlier post…the Vauxhall Victor was sold in US Pontiac dealers…the Opel Rekord P1 in US Buick dealers (noting its side trim resembles the sweep spear of contemporary Buicks).

  5. Just so you know., a Monarch is just called a Monarch. It was its own make, just like Meteor.

    Also, Mercury trucks are just called Mercury.

  6. The Monarch hood is not fastened, like the Ford, they opened backwards, the back lot, where all the less desirables are , Chyslers and Chevy’s, old Buick,( can’t you just hear it misfiring) at a Mercury garage, not sure what the tow truck is and the truck tractor, nice,( as long as I didn’t have to drive it) I believe Mercury shared it’s designations with Ford, this is a ’51 or ’52 M7 “Big Job”, the 2nd biggest truck they made, M8 was the top. Being a V8, if it’s a ’51, it had the 337 flathead, but in ’52, they offered the Y block, M7 would get the 279, M8 got the 317. The driver of this truck is HO. Theissen. Nobody but him drove this truck. The many plates on the bumper, and no other writing on the door, would indicate this truck probably stayed in Canada, and the plates were for the different providences, like for the different states here. These older car haulers typically hauled 4 , maybe 5 cars at a time.

    • Oh, forgot, the M7 could be an Owner Operator. Visors over the headlights and lights on the mirrors would indicate an O/O, also, I was mistaken. the plates indicate Minnesota and Michigan, so this HO. guy sure did some truckin’,,,

      • You know your trucks, Howard. An old manual I got says a ’52 Ford class 7 truck had a 22,000 GVW rating and that the 279 engine was rated at 145HP. Sure glad we had more power by the time I started driving!

  7. In the second photo, painted on the wall above the service bay doors is “Noble Duff, Mercury-Meteor-Lincoln”. The Canadian Lincoln-Mercury dealers got a lightly retrimmed Ford so they’d have a low-priced car to compete and fill out volume. Ford dealers got Monarch, a lightly-restyled Mercury to snag the medium-priced customer. What a odd marketing situation!

  8. The Mercury truck is the stand out here. Great styling and it has the look like it can take on anything you throw at it

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