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Goad Motor Company Cadillac and Oldsmobile Austin, Texas

The Goad Motor Company began selling automobiles in the 1920s in Texas and was based in a  number of different locations through the years before having this modern new car dealership building constructed at 1214 West 6th Street in Austin, Texas in the early-1950s. The lead image dating to January 8, 1952 contains a view of the used car lot and the service department behind it.

The picture (below) taken five months earlier on July 31, 1951, shows the entire complex close to being finished with the showroom filled with new Cadillacs and Oldsmobiles. You can take a look back to an earlier post here with other photos of the Dealership and link to a complete history of the Company.

Share with us what you find of interest in the photographs are courtesy of The Portal to Texas History.


15 responses to “Goad Motor Company Cadillac and Oldsmobile Austin, Texas

    • With Studebaker’s NEW V8. Only 232 cubes, but externally almost as big as a 331 inch Cadillac V8, and only a little bit lighter. Amazingly, Studebaker’s adjustable rocker arms can be adapted to the early Cadillac V8, and their intake manifolds are interchangeable with only slight modifications.

  1. In the lead photo, second from the right end is a `51 Olds 98 sedan, sitting next to a `49 Cadillac, likely a Series 61 sedan.
    I’ve seen other various views of this dealership from the same basic period, and a couple from `57-`58 as well. From a showroom standpoint, it’s hard to look at a basic 88 2dr. post when right next to it might be a new Cadillac convertible! From 1952-55, our local Caddy dealer was paired up with Olds, then when bought out someone else took the Olds franchise. These were what I term Cadillac/Oldmobile’s “golden” years. The cars sold themselves; all the salesman had to do was the paperwork!

  2. In Item 1 of 2, I see a ’51 Studebaker…if I’m seeing a separate rear door vent window, a Land Cruiser…bookended by a pair of ’49 or ’50 Olds 76 or 88 models…a 4-door sedan on the right and a Club Sedan on the left. Seen behind the Studebaker, a ’49 or ’50 Mercury.
    In the center a ’50 Plymouth and to the right a ’50 Olds 98 and a ’49 Cadillac.

    In Item 2 of 2, I see a ’49 or ’50 Packard Club Sedan on the hill to the left. In the lot, a ’49 Ford Fordor ahead of a ’49 Dodge that’s beside a ’50 Chevy. Next to the Ford, a ’50 Dodge, a ’49 or ’50 Olds 76 or 88, a ’50 and a ’49 Cadillac, and a ’50 Buick. In the showroom appears to be a ’51 Olds 88 Holiday Coupe with a ’50 Pontiac coupe (with sun visor) in the street in front

    • Correction, behind the Ford in Item 2 of 2 should be a ’49 DeSoto (not Dodge) with its vertical grille bars…as AML correctly identified it. I believe Dodge didn’t use any vertical grille filler until the ’60 Dart.
      At least we agreed on the Studebaker.

  3. It appears that the building is still there, including the two brick towers (chimneys?)…the showroom largely enclosed and housing a women’s fashions store and the service area converted to a fine art gallery and restoration/framing facility .

  4. What catches my eye is the 1950 Chevrolet Fleetline in the center of the last photo. I had a 1949 very similar to it. What struck me is that someone bought the very basic “Special” series which came with almost no chrome and a spartan interior and then added whitewall tires, accessory bumper ends and chrome fender guards behind the front wheel well. For about the same money they could have had a much nicer “DeLuxe” model without the geegaws.

  5. God looking dealership. Clean used cars, mostly sporting white walls. The show room has plenty of room to show off both Oldsmobiles and Cadillacs. Last photo shows 1953 Chevrolet Bel Air sitting at the curb

  6. I was going to say, the bottom pic has a considerably different lineup of used cars. In the top pic, I’m a little curious about the 2 black older Caddy’s in the 2nd row. Some high ranking officials got a new Caddy? The bottom pic, it looks like the dealer had a GMC “New Design” for their deliveries. Way on the left is a 1950 Packard.

  7. Goad sold the dealership to Charles Maund. Maund moved out on 183 in the ’70’s and is now Charles Maund Toyota. The Olds brand went away and Maund sold the Cadillac dealership to the Covert family. The original dealership building on West 6th is still there, now Julian Gold women’s store and a couple of art related businesses.

  8. First pic on the left end of the row is a 1949 Oldsmobile Futuramic 2-Door Club Sedan. Either a 76 or an 88 – the 98 had different trim on the rocker panel. I think this was a one year only model.

  9. I’m struck by the percentage of very recent Oldsmobiles in the used car lot. It looks like Olds owners were trading up to the latest model or making the leap to Cadillac after only a couple of years.

  10. There was also a Goad Cadillac in Corpus Christi, Texas in the 1950s. I do not know when the dealership was established or when it was sold/discontinued. I found an ad for the appearance of a 1954 Cadillac LaEspada at the dealership while writing, “Motorama: GM’s Legendary Show and Concept Cars,” which is how I learned of the existence of this dealership. Furthermore, GM had a manager named Goad, but I do not recall his title or even know if he was related to the owner of the Goad dealerships in Texas.

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